Magazine Preview — [Pictures]

Catch a Peek Inside's New Magazine Spring 2012

>>'s new magazine, launches next Monday, Oct. 31. Meant to be a distillation of the Spring 2012 shows which ended earlier this month, the magazine, Eric Wilson writes, "is a surprisingly effective product, one that reads with a swiftness that is not unlike the experience of clicking through multiple screens at a time. The first 100 pages can be read in five minutes."

“We wanted to give the reader a sense of what it is like to go through the journey of the shows, from New York to London to Milan to Paris,” said Dirk Standen, the editor of

Inside, there's a profile of Proenza Schouler in which Lazaro Hernandez and Jack McCollough talk expansion plans: "We want to create easier everyday stuff, like jeans and a collection of more wearable shoes." Theo Wenner followed Lindsey Wixson (who appears on the magazine's cover) from her home in Wichita, KS, through the month of shows, and then back home again for a 27-page portfolio. There's a Q&A with Azzedine Alaia, Tommy Ton's street-style photos, top-10 lists of most-viewed shows on (Chanel was No. 1 with 3.5 million pageviews, followed by Louis Vuitton, Prada, Balenciaga, Dolce & Gabbana),'s top 10 shows (Balenciaga came in first, followed by Lanvin, Prada, Givenchy, and Proenza Schouler). There are also lists of the most ubiquitous party people, "fashion maps of New York, London, Milan, and Paris," and "an illustrated guide to the world's fashion cliques — from Miuccia Prada to Aziz Ansari in six degrees or less."

The issue costs $14.99 on select newsstands across North America and Europe, including Kirna Zabete in New York, 10 Corso Como in Milan, and Colette in Paris, and costs $4.99 plus shipping to order online before Monday. (It will be $6.99 after.)