Supermodel Gisele Bundchen in London Fog Ads

Fab Ad: Gisele For London Fog

If anyone can make a trench sexy it's Gisele. Iconic outerwear brand London Fog is clearly aiming to vamp up its image. This is Gisele's first fashion cameo after the announcement of her pregnancy. Dari Marder, chief marketing officer, London Fog, commented, "Nobody is sexier or more beautiful than Gisele Bündchen in nothing but a London Fog trench coat, even with her visible baby bump. This London Fog campaign features a classic portrait of Gisele in an iconic London Fog trench; it is a very fitting image for this timeless brand." Marder added, "Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life." 'Tis true — I'm focusing on the allure of the classic trench, not Gisele's growing belly. Look out for Gisele in her sexy trench in October fashion, lifestyle, and entertainment magazines, outdoor billboards and online. What do you think? Do you like that they downplayed Gisele's bump?


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