When Vogue sends Blake Lively and Hamish Bowles to surf camp, with lessons from Jonathan Paskowitz and Rob Machado no less (luckies!), you know a trend has taken off, full paddle, ready to pearl. But hopefully this trend will catch the wave and hold steady for a while. It's spunky, sexy, and challenging — just like the sport itself. And would not be if someone — that would be O'Neill founder, Jack O'Neill — didn't once say neoprene me. Scuba divers and surfers alike know the value of this insulating spongy fabric. And how far it's come. While I continue to covet a Lisa Marie Fernandez wetsuit wonder, Roxy and Body Glove (yes, they're still around) will work just fine. Shape up, suit up, surf's up.