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Target Collaborates With Hollywood Boutique Intuition

Fab Flash: Target Has an Intuition

Jaye Hersh, owner of Hollywood's popular Intuition boutique, is no stranger to Target. In 2006, Hersh showed off her love for "Tarzhay" by creating an exclusive Targèt Couture line filled with pricey Swarovski crystals and expensive tees at her store. Now, Hersh is spreading her trendy knowledge to the masses with the Hollywood Intuition For Target collection.


“We took the trends coming to the market and tried to make them accessible to the Target audience based on the celebrities that come into my shop,” said Hersh. The line, set to debut in July, will include a gambit of fashionable sunglasses, handbags, jewelry, scarves, headbands, and hats — all priced from $2.99 to $29.99. “The products that we're featuring will actually be very instructional to the guest. This is how you wear a belt bag and turn it into a shoulder bag," said Hersh. Sounds like fun!

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