POPSUGAR Fashion

Pop-Up: An Alternative To Sample Sales?

Jul 11 2008 - 8:24am


Temperley London is has opened a pop-up in Ibiza this month [1], just in time for those last-minute full-priced purchases. Could this be an alternative to sample sales? The pop-up was created with the help of Ibiza-based lifestyle service Deliciously Sorted [2] and features Temperley's summertime kaftans, evening frocks, and swimsuits for those vacationing on the island. The shop allows for 'late night shopping and exclusive poolside service' making it that much easier to drop some plastic under the influence of a few cocktails. Pop-ups, as we know, don't 'pop-up' unplanned. Take Colette's conspicuous pop-up [3], slated to emerge curiously near Bryant Park, right in the middle of fashion week. Temperley London's well-timed pop-up doesn't exactly surprise us, in other words, but it does remind us to examine just why brands erect these brick and mortar anomalies. If we were vacationing in Ibiza, sure, we might be down from some poolside Temperley. Yeah, why not. If you should be land-locked (sigh, sweat) you might as well get your Temperley London on sale. In both cases, that's just the price you pay.


Source URL
http://www.fabsugar.com/fashion/Temperley-London-pop-up-1940302