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Tobi Opens Virtual Dressing Room

Tobi Opens Virtual Dressing Room

Tobi, one of my favorite online boutiques, just got way cooler. The San Francisco-based retailer has opened up a virtual dressing room so customers can have a more hands-on shopping experience. "With Fashionista, not only could it possibly help customers answer, ‘How does this look on me?’, it’s also a fun and engaging way to help them discover new products that they wouldn’t have found through the normal shopping experience," vice president of technology Jeff Lee said.


You'll need a computer with a camera to participate. See yourself on the screen, pick which merchandise you want to "try on" and they will appear over your body. Of course, this technology doesn't help with fit, but it's innovative nonetheless. Curious how it works? Get started now.

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