Tommy Hilfiger 2009 Spring Ad Campaign

We can always count on Tommy Hilfiger for a patriotic ad campaign. For Spring '09, the designer branched out from the usual iconic American landscapes and showed us his love for urban city life. “This campaign is slightly more upbeat than seasons past and shows a renewed optimism and attitude about the brand,” said the brand's VP of global marketing, Avery Baker.

Shot at various locales in LA such as Malibu and Sunset Strip, models Shannan Click and Missy Rayder look fresh and carefree wearing Hilfiger's palette of red, white, and blue. The occasional pops of yellow are a warm addition and I'm loving Tommy's crisp cuts. The models' cherry red lips and Hollywood shades are also a nice touch. Americana looks easy and fun through Tommy's eyes. What do you see?