Toms Eyewear Debuts to Help People in Need 2011-06-08 09:15:58

Chances are, you or someone you know wears a pair of Toms shoes, which means somewhere in the world a child who needed a pair of shoes got one. The one-for-one principle of Toms is expanding, this time to sunglasses and eyesight. Founder Blake Mycoskie partnered with Seva Foundation to create a program that will help give sight to people in need via medical treatment, prescription eyeglasses, and sight-saving surgery. How does the program get funded? Each time someone buys a pair of Toms sunglasses. This good deed is rather effortless once you get a look at the super-cool styles Toms debuted. The 101, 201, and 301 styles all have hand-painted stripes — in tons of pretty colors — that signify the purchaser (aka the giver), the sight recipient, and Toms. We think that's pretty cool, and we're particularly jazzed on the price: getting chic, Summer shades and giving the gift of sight will cost $135-$145. You can shop them right now at Toms.