Topshop has announced plans to upgrade their denim selection, starting with the Oxford Circus location. The new premium denim section will include labels like J Brand (American), Sass & Bide (Australian), and Radcliffe Denim (English), among others. Topshop also intends to launch limited edition capsule denim collections with said brands, which we're sure will garner as much press as it does purchase. If you remember, we posted Topshop's Fall look book (though with the quickest turnover known to man, we're not sure a seasonal tag is necessary) which hyped up the retailer as it will soon land stateside, in Soho; New York's shopping epicenter. We were talking to a couple of friends the other night about our Marni escapade (and respective post) and these ladies, from Long Island and thoroughly immersed in copyright culture, articulated their respect for Tophop who avoids knock-offs (or at least seems to) in comparison to its competitors; H&M and Forever 21 (the ladies explained that Forever 21 is comprised of knock-offs which, because we never shopped there until the aforementioned debacle, we didn't really know). We have to say that with a now denim-dedicated section and a reputation for offering lower priced clothing that articulates the trends with out stepping on other peoples feet, that Topshop has already made quite a good impression on American consumers indeed.