POPSUGAR Fashion

Tory Burch Reinvents Her Denim Line

Jul 16 2013 - 8:31am

Tory Burch [1] has quickly cemented a spot on our list of favorite American sportswear designers, so it should come as no surprise that she's turned her focus on that most USA of basics: denim. The brand's website unveiled a revamped blue-jean section this morning, with styles clearly marked by fit and cut [2]. "Jeans are an all-time American classic — chic, utilitarian, and versatile," Burch told us in an exclusive statement. "We focus on the perfect fit, cut, and wash so that every style looks and feels great."

Looking to expand your denim repertoire? Tory Burch's silhouettes include straight, boot-cut (worn by models in the above image), cropped, skinny, and legging (worn in the below image), and are available in five different rinses. All styles retail between $185 and $225 and are available to shop now [3].

Photo courtesy of Tory Burch

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http://www.fabsugar.com/fashion/Tory-Burch-Relaunches-Denim-Line-30990926