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Trovata

Photos of 2010 Spring Trovata Look Book
Trovata

Look Book Love: Trovata, Spring '10

Mix together East Coast flavor with West Coast surf, and you end up with Trovata's American luxe goodies.
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Photos of 2010 Spring Trovata Look Book

Mix together East Coast flavor with West Coast surf, and you end up with Trovata's American luxe goodies. For Spring '10, the brand has given us a preppy beach collection filled with shirt dresses, rugby striped sweater, clean cut shorts, and coastal hues. Notice how the casually crisp menswear aesthetic is tempered by feminine details comprised of pleating, ribbon belts, and pops of color — nice. My must-have piece? That rad black bomber and nautical striped cozy. Spring can't come soon enough . . .

View 15 Photos
Fashion In 50 Seconds 05/28/09 Wu Stages Resort Show & More
Trovata

Fashion In 50 Seconds 05/28/09 Wu Stages Resort Show & More

Jason Wu will stage a runway show next week to present his Resort 2010 collection.
by coutorture

Jason Wu will stage a runway show next week to present his Resort 2010 collection. ..

Christian Lacroix, the Paris-based fashion house, is seeking court protection from creditors.  

Explicit details from Vogue documentary The September Issue have finally emerged. 

The Trovata case against Forever 21 was declared a mistrial because the jury was deadlocked. 

Fashion In 50 Seconds 05/27/09 Burberry Day In New York City & More
Burberry

Fashion In 50 Seconds 05/27/09 Burberry Day In New York City & More

Burberry will unveil its Manhattan headquarters tomorrow with a star-studded party and a gift of $50,000 to local youth projects.  At this year's SCAD senior fashion show, Andre Leon Talley spoke about the importance of having good manners.  The jury for the Trovata versus Forever 21 case is currently deadlocked, meanwhile Forever 21 has set its sights on 17 new West Coast properties.  Another film about Coco Chanel, not Coco Avant Chanel but Coco Chanel & Igor Stravinsky, closed the Cannes Film Festival yesterday. 
by coutorture

Burberry will unveil its Manhattan headquarters tomorrow with a star-studded party and a gift of $50,000 to local youth projects. 

At this year's SCAD senior fashion show, Andre Leon Talley spoke about the importance of having good manners. 

The jury for the Trovata versus Forever 21 case is currently deadlocked, meanwhile Forever 21 has set its sights on 17 new West Coast properties. 

Another film about Coco Chanel, not Coco Avant Chanel but Coco Chanel & Igor Stravinsky, closed the Cannes Film Festival yesterday. 

Fab Flash: Trovata Sues Forever 21 For Copying Its Designs
Fashion Flash

Fab Flash: Trovata Sues Forever 21 For Copying Its Designs

Forever 21 is known for pumping out the latest runway-inspired looks even quicker than the original designer, but one company is hoping to slow the fast fashion retailer to a halt.
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Forever 21 is known for pumping out the latest runway-inspired looks even quicker than the original designer, but one company is hoping to slow the fast fashion retailer to a halt. Trovota is suing Forever 21 for copying its designs. The company has been boiling in hot water 50 times over by numerous brands such as Diane von Furstenberg, Anna Sui, and Anthropologie for copyright violations in the past, but this is the first time Forever 21 will be faced in front of a jury who will determine whether it illegally clones other companies’ designs. According to experts, this outcome could result in a revised clarification of designers' intellectual property rights.


(Forever 21 shirts on the top row, Trovata shirts on the bottom row)

Current law only protects original prints or graphics on clothes because they are considered artwork. Trovata's case focuses on Forever 21 copying its unique button placements, decorative stitching, and fabric patterns. "It’s a difficult case, and they are putting up a substantial fight, but we believe that Forever 21 willfully and intentionally copied the designs of our client, in violation of a number of laws,” said Frank Colucci, a lawyer for Trovata.

Source

Trovata

Quote Of The Day: Behind The Trovata, Forever 21 Lawsuit

Unlike other suits brought against Forever 21 in recent years by companies such as Diane von Furstenberg, Anna Sui, BeBe Stores and Anthropologie, the Trovata suit does not allege copyright violations.
by coutorture Unlike other suits brought against Forever 21 in recent years by companies such as Diane von Furstenberg, Anna Sui, BeBe Stores and Anthropologie, the Trovata suit does not allege copyright violations. Under current law, only original prints or graphics on clothes can be copyrighted — as they are considered artwork — and Trovata’s suit focuses on Forever 21’s copying of its unique button placements, decorative stitching, fabric patterns and other details.
Fashion In 50 Seconds 04/13/09 Matthew Williamson For H&M Ads & More
H&M

Fashion In 50 Seconds 04/13/09 Matthew Williamson For H&M Ads & More

Matthew Williamson's H&M ads have been revealed and feature model Daria Werbowy on the beach... Some misses' specialty stores, like Ann Taylor and Chicos, are failing to update their retail strategies.  French Elle's April issue features a number of top models and actresses without makeup or retouching.
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Matthew Williamson's H&M ads have been revealed and feature model Daria Werbowy on the beach...

Some misses' specialty stores, like Ann Taylor and Chicos, are failing to update their retail strategies. 

French Elle's April issue features a number of top models and actresses without makeup or retouching.  

Trovata's suit against Forever 21 for copying a number of its designs is slated to go to trial next month. 

Fall 2009 Fashion Week: Baubles, Baubles, Baubles
Alexander Wang

Fall 2009 Fashion Week: Baubles, Baubles, Baubles

>> Fall 2009 is jewelry's time to shine, judging by all of the collaborations debuting during Fashion Week.  Besides Alexander Wang working with Paris Kain of AbraxasRex on "industrial," "animalistic" pieces, Bensoni commissioned Bing Bang's Anna Sheffield to do candy heart necklaces with pyramid pendants, Jason Wu enlisted Philip Crangi to add a "tough element" to his collection, Gilles Mendel and Subversive's Justin Giunta teamed up for chains and jewels to will appear on and worked into the J.Mendel collection, Eddie Borgo channeled his triangle obsession for Jen Kao, producing a sharp set of baubles — and he also working with Joseph Altuzarra.  Not to mention a variety of other partners in jeweldom: Hervé Van der Straeten and Ruffian, Thakoon and Fenton's Dana Lorenz, DanniJo and Trovata, Roxanne Assouline and Brian Reyes .
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Hervé Van der Straeten for Ruffian

>> Fall 2009 is jewelry's time to shine, judging by all of the collaborations debuting during Fashion Week.  Besides Alexander Wang working with Paris Kain of AbraxasRex on "industrial," "animalistic" pieces, Bensoni commissioned Bing Bang's Anna Sheffield to do candy heart necklaces with pyramid pendants, Jason Wu enlisted Philip Crangi to add a "tough element" to his collection, Gilles Mendel and Subversive's Justin Giunta teamed up for chains and jewels to will appear on and worked into the J.Mendel collection, Eddie Borgo channeled his triangle obsession for Jen Kao, producing a sharp set of baubles — and he also working with Joseph Altuzarra.  Not to mention a variety of other partners in jeweldom: Hervé Van der Straeten and Ruffian, Thakoon and Fenton's Dana Lorenz, DanniJo and Trovata, Roxanne Assouline and Brian Reyes . . .

Needless to say, the bijoux will be aplenty this season — especially because those partnerships are a good way to for jewelry designers get pieces out there without spending money — "You'll see a lot of collaborations going on with designers — like Irene Neuwirth is doing jewelry for Richard Chai — so you can see the talent at the same time," says CFDA executive director Steven Kolb.
*image: source, source, source

AbraxasRex for Alexander Wang Eddie Borgo for Jen Kao (two more pieces <a href="http:/... Hervé Van der Straeten for Ruffian
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Predicting the CFDA/Vogue Fashion Fund Awards
Proenza Schouler

Predicting the CFDA/Vogue Fashion Fund Awards

>> The CFDA has been busy lately, discussing the possibility of sponsoring sample sales for designers who don't have enough resources to do it on their own, commissioning books — including a fashion-related cookbook, and announcing an upcoming three-year partnership with Mattel.  But Monday night, we'll learn which of the 2008 CFDA/Vogue Fashion Fund nominees will take home top honors, $200,000, and business advice, who will score one of the two runners-up titles and the $50,000 that comes with them, and who will try again next year.The first award was given in 2004, with top honors going to Proenza Schouler; since then, Trovata (2005), Doo.Ri (2006), and Rogan (2007) have taken the top prize, and the likes of 3.1 Phillip Lim, Philip Crangi, Rodarte, Thakoon, Derek Lam, and Thom Browne have all been runners-up.  Without doubt, the winner generally has name recognition — and is in favor at Vogue — but tends to not be the biggest name in the group (i.e.
by

>> The CFDA has been busy lately, discussing the possibility of sponsoring sample sales for designers who don't have enough resources to do it on their own, commissioning books — including a fashion-related cookbook, and announcing an upcoming three-year partnership with Mattel.  But Monday night, we'll learn which of the 2008 CFDA/Vogue Fashion Fund nominees will take home top honors, $200,000, and business advice, who will score one of the two runners-up titles and the $50,000 that comes with them, and who will try again next year.

The first award was given in 2004, with top honors going to Proenza Schouler; since then, Trovata (2005), Doo.Ri (2006), and Rogan (2007) have taken the top prize, and the likes of 3.1 Phillip Lim, Philip Crangi, Rodarte, Thakoon, Derek Lam, and Thom Browne have all been runners-up.  Without doubt, the winner generally has name recognition — and is in favor at Vogue — but tends to not be the biggest name in the group (i.e. Rogan over Phillip Lim last year).

So who will take all? »

In The Showroom: The Previews Continue...
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In The Showroom: The Previews Continue...

We're off to attend the Paul Wilmot Press Preview where we'll be capturing Spring 09 collections from the likes of Adam, Uniqlo, L.A.M.B., and Monique Lhuillier.
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We're off to attend the Paul Wilmot Press Preview where we'll be capturing Spring 09 collections from the likes of Adam, Uniqlo, L.A.M.B., and Monique Lhuillier. Stay tuned tomorrow for posts on the event as part of our In The Showroom series. Photos above from our first Spring 09 appointments.