According to documents acquired by Advertising Age, Uniqlo has asked an array of digital agencies to come up with a plan to build an ecommerce site for the US market. The request for proposal asks that the site go live by October and that it "provide a universal foundation for future expansion in other global markets," like China and Europe. Currently, Uniqlo operates online shops in Japan, the United Kingdom, and a handful of other countries.
Uniqlo also wants to add mobile commerce and a shoppable tablet app. The documents say that Uniqlo wants to grow its business in the United States to $10 billion by the year 2020, with 20 percent of that money coming from digital sales.
But for all the specificity in its request for proposal, the company is still tight-lipped about its plans to launch a site.
"We continue to explore the possibility of launching e-commerce," said Mary Lawton, Uniqlo's head of public relations, in a statement. "However, at this time, we are a long way away from confirming when specifically this will happen in the U.S. As we have said in the past, when we launch e-commerce in the U.S. we want to be sure it will benefit our customers, and currently we do not have a plan that meets that expectation."
Uniqlo's rival H&M has said it will launch a US ecommerce site in late 2012. Zara, meanwhile, launched an online store here last September.
Photo: A look from Uniqlo's Spring 2012 line.