Visual Merchandising

Definition: Visual Merchandising

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Visual Merchandising

Use of mannequins, torsos, props, cases, and walls to display merchandise in store or in outer windows of store. One of the more famous window dressers today is Simon Doonan of Barneys New York. It is said that Doonan changed our concept of window shopping in the early '80s via his decadent displays.

If you marvel at store windows, join our Window Shopping group.

Source

Window ShoppingMannequinStyle GlossaryVisual MerchandisingSimon Doonan

2 Comments

WhatTheFrockBlog WhatTheFrockBlog
My favorite job EVER was when I worked at Contempo Casuals when I was 18 and 19 (a zillion years ago), and because I was one of the senior people, they let me do all the displays in the store. The front windows had to be done to the corporate specs but I had free reign with everything inside the store. Man, if it didn't pay five bucks an hour, I'd probably STILL be doing it!
WhatTheFrockBlog WhatTheFrockBlog
My favorite job EVER was when I worked at Contempo Casuals when I was 18 and 19 (a zillion years ago), and because I was one of the senior people, they let me do all the displays in the store. The front windows had to be done to the corporate specs but I had free reign with everything inside the store.Man, if it didn't pay five bucks an hour, I'd probably STILL be doing it!
Sash
Sash
Georgette
Georgette