Vogue Paris Takes Surprisingly Commercial Turn with May 2010 Covers

Vogue Paris Takes Surprisingly Commercial Turn with May 2010 Covers

>> It's not unusual for Carine Roitfeld to throw a celebrity cover into the Vogue Paris mix every once and a while, but most covers are still captured with models, and if a celebrity is featured, it's in a very fashion-forward way.  Which is why the magazine's May 2010 issue, guest-edited by Penelope Cruz, seems an anomaly.  There are three covers, the first with Cruz, Meryl Streep, Julianne Moore, Kate Winslet, Naomi Watts, and Gwyneth Paltrow, the second capturing Cruz with Bono, and the third showing Cruz with Streep — all featured are either wearing Armani for Project (Red) tees or Gap Product (Red) tees. In the last, Cruz has "(Red)" painted on her arm.

Already, the covers are eliciting reactions — The Cut writes, "This is a surprising, very Hollywood direction for a magazine that loves models so much." And a commenter on The Fashion Spot notes, "[This] is essentially a giant advert for Gap Product Red — they might as well have just used a reprint from the campaign if they were going to do this. The covers look like they're from a subpar issue of Vanity Fair." When Vanity Fair partnered with (Red) for their July 2007 issue — which Bono guest-edited, however, there was no mention of (Red) on the covers — only a red background.

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