POPSUGAR Fashion

Vogue UK Launching Fashion's Night In for Online Retailers

Oct 12 2010 - 7:41am

>> Fashion's Night Out may be Anna Wintour's event, but the Vogue UK team is piggybacking [1] off the idea with the launch of Fashion's Night In, essentially a Fashion's Night Out for etailers.

The FNI event is set for Nov. 1 from 5 pm until midnight, during which participating online retailers [2] like Asos [3], Net-a-porter, and Browns will come up with initiatives, discounts, and competitions to boost online traffic and sales. Net-a-porter, for instance, plans to launch a dedicated Party Boutique for the evening, filled with party dresses, shoes, and jewelry picked specifically for the occasion — and free shipping will be offered. Both etailers and shoppers can find out more information about participating on the event's dedicated site [4].


 


Source URL
http://www.fabsugar.com/fashion/Vogue-UK-Launching-Fashion-Night-Online-Retailers-Nov-1-2010-11434604