W Hotel is no longer just your go-to place for lodging. It's now also going to be your go-to spot for fashion. The hospitality chain just announced it's launching a fashion line made up of apparel and accessories. Designers such as Alex and Ani, Foley + Corina, Lauren Merkin, VIX, and Wink have been tapped as designers. "W is a design-led brand, therefore fashion is a tool to engage our guests in design. The people we're after are trendsetters and fashion-forward. We have a passion for fashion," said Eva Ziegler, global brand leader of W. The line, dubbed Global Glam, will be introduced on Sept. 10 at Fashion's Night Out.
Sep 3 2009