Even the most confident shoppers or those with an impulse-buy inclination will take pause when it comes to buying a wedding gown. After all, most will argue it's the most important garment you'll ever wear (and there's the small matter of the not-so-small price tag attached to most). And while big department stores and small bridal boutiques are go-to spots for trying on dresses, there's a well-stocked shop you might not have thought to make a reservation at.
Shopbop. [1]
The ecommerce giant has plenty of gowns alongside its Rag & Bone booties and J Brand skinnies, and it's worth taking a virtual spin through (especially if you like the idea of ordering a dress that strikes your fancy and trying it on in the privacy of your own living room with a few close people — avoiding the gawking spectacle that can go down in stores). Scroll down to see some styles that caught our eye, starting at $710.
Reem Acra Virtue Strapless Gown [2] ($2,800)
Alice by Temperley Petal Maxi Dress [3] ($710)
Love, Yu Fancy Pink Lace Gown [4] ($1,850)
Collette Dinnigan Cap Sleeve Gown With Bow [5] ($3,900)
Theia Tulle and Lace Gown [6] ($1,495)
Band of Outsiders Silk Crepe Spaghetti-Strap Gown [7] ($795)
Collette Dinnigan Lace Paneled Gown [8] ($3,700)
J. Mendel Strapless Pleated Gown [9] ($5,500)
Love, Yu Cosmo Gown [10] ($2,200)
Marchesa Scallop Lace Gown With Bow Detail at Waist [11] ($5,950)
Monique Lhuillier Halle Long-Sleeve Sheath Gown [12] ($3,990)