White Is the New Black

To celebrate the launch of the newest Crest 3D White Intensive Professional Effects Whitestrips and bring bright smiles to the runway at New York Fashion Week 2012, Crest 3D White Whitestrips partnered with Gen Art, an arts and entertainment organization dedicated to showcasing emerging talent, to give designers the standout moment of a lifetime with the Crest 3D White Little White Wardrobe Design Competition and presentation at Gen Art New Garde.

As part of the competition, emerging fashion designers were challenged to create a glamorous and radiant collection inspired by the must-have beauty accessory of Fashion Week, a beautiful smile! Fashion designers from across the country submitted their looks, but it was Wen Shi from New York City who outshined them all and was awarded the opportunity to showcase her capsule collection inspired by Crest 3D White Whitestrips and their newest product, Intensive Professional Effects, which whitens as well as a $500 professional laser treatment on the runway at Gen Art New Garde.

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