William Rast

fashion news

Michelle Obama Gets Crowned and Cara Delevingne Gets Unzipped

Michelle Obama was crowned The Sunday Times' best dressed.


  • Michelle Obama was crowned The Sunday Times' best dressed. [BuzzFeed]

  • Was Brian Atwood's success written in the stars? "I remember going to this psychic who told me, 'I see you being famous for something to do with feet,'" he said. "It made no sense to me, because, at that point, I hadn't designed shoes." [The Business of Fashion]

  • Victoria Beckham will convert a London grocery store into office space for her eponymous lines. [InStyle UK]

  • Georgina Chapman dished out popcorn at a screening of August: Osage County, an upcoming drama starring Meryl Streep and Julia Roberts. [Page Six]

  • Don't expect many sartorial similarities to Audrey Hepburn in the Broadway production of Breakfast at Tiffany's. "As great as the movie is, we have seen it," said costume designer Colleen Atwood. "So it's time to move on." [InStyle]

  • The first-ever Global Kids Fashion Week has wrapped in London, raising questions about just how appropriate the event really is. [The Daily Beast]

  • Shop the closets of Charlotte Ronson and Lauren Goodman in Vaunte's latest sale. [PS Fashion News Inbox]

  • Justin Timberlake is reportedly leaving William Rast, the clothing label he established with Trace Ayala in 2005. [The New York Post]

  • Cara Delevingne unzips and strips for i-D's special Q&A issue. [i-D online]
Target

William Rast Hits Target Dec. 19 — Peek the Cool Collaboration Now!

We've been anticipating the collection of cool denim and leather for months, but it's now officially just around the corner.
William Rast For Target Collection in Stores Dec. 19

We've been anticipating the collection of cool denim and leather for months, but it's now officially just around the corner. William Rast for Target hits stores and Target.com Dec. 19 through Jan. 22, bringing the namesake's biker-chic, Americana style sense at a lower price point. Supple leather jackets, premium denim, studded body-con skirts, all ranging from $17 to $200, are already on our wish list, but there's lots more to look for from the label — click on to get a sweet peek at the collaboration we're already loving.

Fashion Flash

Target Madness: William Rast For Target Update and Not-to-Miss Gilt Groupe Collab

We've been anticipating William Rast's Target collaboration — and now, more details have emerged.

We've been anticipating William Rast's Target collaboration — and now, more details have emerged. The label's jeans and leather are making their way to Target stores Dec. 19. And while $50 for denim and $200 for leather jackets is a bit of a higher price tilt, it promises to deliver the authentic feel of William Rast, right down to the fabric and materials.

This Friday, Target and Gilt Groupe will kick off The Target Sale on Gilt, selling the retailer's designer collections on the sale site before they debut in stores. Tucker, Mulberry handbags, and John Derian's handmade decoupage designs for home will be sold online at Gilt. The sale will only last through the weekend, with quantities limited, so get up on it!

Behind-the-Scenes With Madonna & Lourdes, Sofia Coppola Directs For Dior, and Rachel Bilson & Kate Bosworth Wear Red!

New behind-the-scenes footage from the "Material Girl" shoot with Taylor Momsen, Madonna, and her daughter Lourdes, Alexander McQueen’s memorial set for September, Sofia Coppola’s directing again for Dior, and Rachel Bilson and Kate Bosworth wear Fall's hot color, red!

New behind-the-scenes footage from the "Material Girl" shoot with Taylor Momsen, Madonna, and her daughter Lourdes, Alexander McQueen’s memorial set for September, Sofia Coppola’s directing again for Dior, and Rachel Bilson and Kate Bosworth wear Fall's hot color, red! Plus, Justin Timberlake’s line William Rast collaborates with Target, all in this week's Fab Flash!

Celebrity Designers

William Rast For Target!

We sure didn't see this one coming: Target inked a deal with William Rast to design a collection for its next designer collaboration series.

We sure didn't see this one coming: Target inked a deal with William Rast to design a collection for its next designer collaboration series. The collection, founded by Justin Timberlake and Trace Ayala, will include both women's and men's clothing. "The collection for Target was inspired by the essence of the William Rast brand — the iconography of biker culture and American denim heritage," said Colin Dyne, from William Rast. Price points are still under wraps, but it's sure to be way more affordable than the brand's namesake $95 to $595 collection. The line hits stores and online on Dec. 19.

Trend Alert

2010 Fall NYFW Trend: Green Machine

Circa '99, green was my favorite color, so I was elated to see the earthy tone back in action on the Fall '10 runways.

Circa '99, green was my favorite color, so I was elated to see the earthy tone back in action on the Fall '10 runways. During New York Fashion Week, a mass resurrection of green in every color variation — forest, olive, chartreuse, apple, and hunter green — spawned decadent beaded gowns, tailored blazers, and my fave, anoraks. A classic color reinvented? We seem to think so.

See more gorgeous green runway looks from NYFW.

POPSUGAR News

PSR 2/18/10: Simon Denies Engagement, Jessica Front Row With JT's Mom, & the Jolie-Pitt Girls!

Simon Cowell may be ready for kids but not marriage, Jessica Biel gets in good with Justin Timberlake's mom during Fashion Week, and Brad Pitt and Angelina Jolie hang with Zahara and Shiloh in Italy.

Simon Cowell may be ready for kids but not marriage, Jessica Biel gets in good with Justin Timberlake's mom during Fashion Week, and Brad Pitt and Angelina Jolie hang with Zahara and Shiloh in Italy.

News

Sony Heads to the NYC Runway With Justin Timberlake

Sony already gets plenty of attention from geeks for their sexy tech designs, but they'll be heading to the East Coast for this year's NY Fashion Week just in case you needed a reminder of their fashionability.

Sony already gets plenty of attention from geeks for their sexy tech designs, but they'll be heading to the East Coast for this year's NY Fashion Week just in case you needed a reminder of their fashionability. Sony announced Friday that they will be the official sponsor of Justin Timberlake's William Rast show, and will use some high tech methods of getting you a front row seat even if you don't have the credentials.

Sony is partnering up with Vevo to live stream the show — which will take place on Wednesday, Feb. 17 at 7:00 p.m. EST— to millions around the country. All you have to do to get in on the live stream action is head to the William Rast website, or Vevo on Wednesday. Or, you could sign up to be put on the guest list for a smattering of VIP streaming parties at William Rast retail stores. This really only means you, California. Lucky.