I recently talked to you about the fashion metamorphosis of Chloé, more specifically its changing head designers. Now it's my pleasure to showcase the house's ad campaign transformation from 2003 until now. Over time, Chloé has delivered murky yet polished campaigns, with top models in decidedly serious dispositions.
In Fall of 2003, Angela Lindvall channeled a hot hippie chick. Fall 2004 (left) had Caroline Winberg and Dewi Driegen expressing anger in contrastingly feminine duds.
To hear more about Chloé's ad campaign transformation, and to see photos, read more
A long-haired Anja Rubik and Julia Stegner leaned on one another to bring the Spring 2006 shots to life. In Fall 2006, Carmen Kass and Malgosia Bela hit the desert and made turbans look desirable. For the latest Spring 2008 campaign — which is the least exciting — Ali Stephens posed beachside in Paulo Melim Andersson's colorblock, airy clothes. Which year is your favorite?