School just got sexier. Victoria's Secret's Pink line will take over sweatpants, hoodies, panties, T-shirts, and totes emblazoned with college logos and be available Friday at victoriassecret.com. A bit early for back-to-school shopping, but savvy nonetheless. Then, on July 1, the VS Pink Collegiate Collection, will be at 375 Victoria's Secret stores — near college and university campuses — as well as in the VS catalogs and campus bookstores. Who will be the cheerleader for this endeavor? Fresh faced Behati Prinsloo.
I was never into wearing school-pride gear. I went to the Fashion Institute of Technology in New York where the competition to look unique and cool was in effect every day; hoodies and sweatpants weren't acceptable. But that's fashion school for you. Would wear a feminized school hoodie?