St. John is over the celebrity marketing campaign.
St. John is over the celebrity marketing campaign. While most of you loved the Angelina Jolie ads for St. John, the brand felt a little differently. “[Jolie] overshadowed the brand,” said CEO Glenn McMahon. “We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.”
So for Spring '10, the brand stayed clear of any Hollywood names and instead chose the beauteous Karen Elson to show off its sleek collection. Check out that fiery red hair! So glamorous, and I like how it adds extra drama to St. John's black beaded gown. No stars, no distractions — just an amazing model wearing an amazing dress. What do you think?