Jessica Stroup wore an artsy black and gold shift dress to The CW and Showtime Summer tour party in Beverly Hills.
Posts for July 29th 2010
Celeb Style: Jessica Lowndes
Jessica Lowndes joined AnnaLynne McCord on the red carpet to promote their CW show, 90210. While AnnaLynne opted for a Rock and Republic dress, Jessica chose to wear the brand on her feet. To replicate her look, start with the wrap pumps, add a black blazer and shorts, and finish it off with a sequin tee and Scott Mikolay jewels. Get started with these pieces here.
Celeb Style: Heidi Klum
Heidi Klum helped kick off the eighth season of Project Runway wearing a daring, color-blocked ensemble. She wore red pumps on bottom, a white romper, and a cropped black blazer to finish it off. Daring and forward. If you like her look, be sure to shop these similar pieces now.
Shades of Gray
Jessica Szohr attended the screening of Twelve in NYC wearing different shades of gray.
Heidi Klum in Avant-Garde Black and White: Love It or Hate It?
There are at least 10 things to look forward to on the new season of Project Runway, but is a more daring Heidi Klum wardrobe one of them? Hopefully! We're all about taking fashion chances, and if anyone can pull off edge, PR hostess Heidi can. She wore this avant-garde black and white jumpsuit combo to last night's NYC premiere and chose red suede platforms for a pop of color. Meet the new season's competitors, watch the premiere tonight, and tell me: does Heidi pull this off?

Olivia Palermo Talks Shop About The City and Personal Style in ASOS Magazine
Whether you're a lover or hater of Olivia Palermo, you have to admit the girl has mad styling skills. That's why ASOS snatched up the PYT to pose for its August issue. During the photo shoot — which she also helped style — Olivia talked about her evil portrayal in The City, her drama with Whitney Port, beau Johannes Huebl, and what we love most of all: her incredible sense of fashion.
Olivia on the bad reputation The City has given her.
It's unfortunate. But I think that people understand that what they see on TV is not who I am. It's not accurate. I'm funny, I'm enthusiastic, and I'm not a negative person. I always try and look for the good in things.
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Surf Neon! Enter Roxy's Design a Bikini Contest
Ask me what I just spent the last hour doing? Flipping through the submissions for Roxy's Design a Bikini Contest that I'm helping judge. It's a tough life. Here are a bunch of submits I can see myself surfing, volleyballing, and chilling in at the beach. There's still time to enter your own designs — the contest ends July 31 — so get bikini designing! Check out all the fun entries, but this one, titled Cool Caribbean, had me at the sexy cutouts, and I like how the designer made a print out of the Roxy emblem. Neon surf! Flip through for more Roxy prospects . . .


