>> Marion Cotillard Back for Third Round as Lady Dior —Marion Cotillard has embodied Lady Noir on the Eiffel Tower and Lady Rouge on the Brooklyn Bridge for Christian Dior, and now she's back as Lady Blue in Shanghai, with the Oriental Pearl Tower prominently placed in the background of the new Steven Klein-lensed ads. The third edition of the four-chapter series features a 12-minute film directed by David Lynch that was shot in Shanghai last December and will debut on Ladydior.com May 15, the same day John Galliano shows Dior’s Cruise 2011 collection in Shanghai. “In the David Lynch film, Marion is reciting a poem that he wrote, and was inspired by the Pearl Tower itself,” Galliano explained. “The words and building fuse in the picture he paints on-screen. Shanghai is such a vibrant and inspiring city.” [WWD]