hugo boss

Jason Wu has joined Hugo Boss as the artistic director of Boss womenswear. In this role, he will be responsible for the creative direction of all product lines and image-relevant aspects of the Boss womenswear ready-to-wear and accessories collections.

Along with his eponymous line, which he will continue to work on, Wu is set to debut his first Boss collection for Pre-Fall 2014. For Fall 2014, he will hold a show during New York Fashion Week in February. As for where he'll be setting up shop? The designer plans on working with his design team at Boss headquarters in Metzingen, Germany, and in an atelier in NYC.

"I have long been a fan of Hugo Boss's vast tradition and lineage in extraordinary tailoring. With the state-of-the-art facilities that are unique to the Hugo Boss design labs, I plan to develop a strong, feminine womenswear collection that reciprocates the brand's authority in menswear," he told Vogue UK.

Just when you thought Gwyneth Paltrow might take a break after her worldwide Iron Man 3 tour, it's announced that the actress has signed on to be the face of a new Hugo Boss scent. Already she backs the Boss Nuit Pour Femme campaign, which launched last year. But the latest addition, Boss Jour Pour Femme, is the lighter twin in the duet, and will garner the actress $2 million, according to E! Online.

With notes of grapefruit, lime, lily of the valley, and amber, the fragrance lends itself to daytime wear. "I think that Jour is the perfect name for it — it's very uplifting," Gwyneth told WWD. "I am one of those people who have a whole closet full of perfume. I have always loved it." The new scent is set to hit stores this Summer.

Gwyneth Paltrow has landed another job and, according to her, it's perfect for her busy lifestyle. Hugo Boss announced today that Gwyneth will be the face of its new Boss Jour Pour Femme fragrance. The new scent is the daytime counterpart to the brand's Nuit Pour Femme line of scents, which also features Gwyneth in its ads. She told WWD that modeling for a fragrance is the best new gig to add to her already hectic schedule. Gwyneth said, "I can only really do one film a year now because of my family and how it all works out, so it's so nice for me to be able to work for a great company and, you know, I'm going to Spain next week for two days so I still get to travel and meet really interesting people and have a work interaction. But it's not like I am out of the house for three months." Gwyneth also revealed that she starts her day at 7 a.m., when she wakes her kids up, drops them off at school, and then returns home to spend the rest of her day working on Goop.

With her duties for Iron Man 3 wrapped up, Gwyneth is back to focusing her time and energy on her Internet newsletter. She threw a party for Goop's Summer season in London yesterday, which featured a star-studded guest list, including Kate Hudson and Tom Ford.

Gwyneth Paltrow exercised her mastery over the perfect cocktail dress two ways, and in doing so, proved that making a high-impact dress statement is as easy as sticking to the classics. As the face of Hugo Boss's new fragrance, Boss Nuit Pour Femme, the actress made the rounds in Madrid, Spain — providing the groundwork for some great outfits. First, she donned a bright orange Boss Black number, which showed off her legs and one very cool pair of Thierry Mugler heels. From the front, you'll notice they look like regular black pumps, but from the side, these pumps feature a PVC silhouette and a slick metallic heel. The lesson here? A bold color choice and a shoe that showcases more than meets the eye (initially) can take your ensemble for chic to downright eye-catching.

Next, Gwyneth switched it up with another Hugo Boss dress, but this time, slipped into an ultrafitted leather LBD. To complement the dress, she wore Jimmy Choo patent leather bow-front pumps. We love that this darker juxtaposition shows off an easy balance between sexy on top and sweet on bottom. Whether you're more of a bright hues and standout accessories kind of girl, or you prefer a monochromatic palette and subtle accents, look to Gwyneth's latest for an extra dose of Fall dressing inspiration.

• Let a bold color speak for itself. Like Gwyneth showed, there's no need to go overboard with embellishments or loud accessories. When you've got a bright hue involved, it's more effective to keep it simple and clean.
• With that said, you can still have fun with your shoes. We're not saying, pair the look with a sexy lace-up bootie or go the glitter-infused route, but rather, choose a heel that has an element of surprise. Whether the heel is a bit embellished or you happen to love a cap-toe design, both are great options.
• If you choose to wear a leather LBD, make sure to offset the sexy leather finish with something sweeter on bottom. We love Gwyneth's bow-front pumps, but you could also try on a pair of lower-heeled slingback pumps for a more sophisticated vibe.

Olivia Palermo is known for her keen eye and polished style, and she certainly lives up to that reputation in her latest look while strolling the streets of NYC with boyfriend Johannes Huebl. The socialite layered up in a luxe leather-sleeved top, plush fur vest, and black riding pants. Her suede Stuart Weitzman boots and ruffled Hugo Boss bowler add extra texture, while her red printed scarf injects a much-needed burst of color. Channel your inner Olivia by mimicking this look for your next city stroll, or for variation, pair your fur vest over a striped sweater and leather pants.

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• Prada is officially going public — The Cut
• How to be a personal style blogger — The Budget Fashionista
• Hugo Boss celebrates the re-opening of their Soho boutique —W Editors' Blog
• Before they were supermodels, they were super adorable kids — Fashionista
• Milly shows us all how to fight above our fashion weight class — Purse Blog
• Lindsey Wixson talks Miu Miu and McQueen — Vogue UK
• Winter Kate Fall 2011 tries tame boho and short skirts — Refinery29
• How to store your winter clothes — Vogue Daily
• Christian Lacroix gives Chivas a makeover — InStyle

Straight from Couture Week in Paris, Jessica Alba flew to Berlin to attend another fashion affair: the Hugo Boss Black show. This time around, she opted for an off-white dress that fits the hot new '50s-style dress trend. A metallic gold belt, beaded and rock bracelets, and sky-high tan platforms keep her look snazzy.

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