2008 spring

Attenzione! Prada has a new look. I, for one, am excited. It's always smart for designers to mix it up. While the house is sticking with photog Steven Meisel, a slew of blond models show off Prada's rumpled, but sophisticated, Spring collection. Here's the mannequin list: Nimue Smit, Giedre Dukauskaite, Sigrid Agren, Toni Garrn, Katrin Thormann, Viktoriya Sasonkina, and Ymre Stiekema. Whew! But, it makes for awesome dramatic effect. The clothes are slightly undone and neutrally colored, but the models are polished with their chignons and glossy skin. And those shoes — the ones that had models tripping up on the runway — the shoes look fantastically folksy. What do you think, has Prada outdone themselves?

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Fab Face Bianca Balti is the perfect girl to star in Missoni's latest Spring/Summer '08 ad campaign; her piercing baby blues entice you and stand out against the dark background. Despite being dressed in Missoni's luxurious designs, Bianca is one with nature. She gives the phrase "hug a tree" a whole new, posh meaning. I appreciate that these ads capture nature at its prettiest and I love the way the colorful flowers float in the lake. What do you think?

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I can never resist a Beatles tribute and that's why this Spring/Summer '08 Swatch ad campaign stood out to me when I was reading the digital version of V magazine. The girlie minidresses and shorts the models are sporting paint quite the fashionable picture. I'll admit that I've never thought of Swatch watches as cool, but these ads are helping to change my view. What is especially smart about these ads is that each watch style is complemented with a story. And in advertising, it's all about building that emotional connection with your customer. If you're an earthy kind of girl, chances are urban safari scene will appeal to you. If glitz and glamour is your thing, the dancers in poufy gowns will be right up your alley, or shall I say, gated community. Do these ads spark your interest?

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Have you ever played with fun-house mirrors? Staring at these Spring/Summer 2008 ads from Blumarine brings me back to those fun times. Finnish model Suvi Koponen is seen lounging on retro pink sofas, wearing Blumarine's lingerie-inspired collection. These ads are quite trippy, like I'm inside a lava lamp, so I can't look at them for more than a minute. Still, I appreciate the novelty and the hypnotizing effect. Despite the busyness of it all, you're able to make out the feminine clothes. Are you feeling these ads? Or are they making you woozy?

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I'm always game for something different, and these shots definitely fit that description.

The Mondrian-inspired background juxtaposed with Valentino's ruffly Spring couture collection, featuring model Alison Nix, is an unexpected surprise, but I think it works. I love the idea of using geometric shapes and primary colors to back such a soft collection.

Are you a fan?

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