Spring '11 Bridal Week kicked off this week with an abundance of decadent options for the bride-to-be. Compared to last season's offerings, designers stepped it up, taking risks with more colors — we're smitten with this light lavender confection from Vera Wang — prints, and shorter cuts. Check out the crème de la crème from Oscar de la Renta, Monique Lhuillier, Marchesa, and more.
During trying, economic times, bridal designers are forced to think creatively. On top of slashing prices, designers are cooking up new, imaginative designs to lure in the bride to be. Vera Wang, for example, reduced her price points up to 50 percent with gowns retailing at $3,600 compared to $5,500 last year. "There is a bigger challenge. You have to be creative and be sure you want to show something special,” said Carolina Herrera who came up with a unique bridal collection inspired by classic painters such as Claude Monet and Édouard Manet.
(L-R: Carolina Herrera, J.Crew, and Oscar de la Renta)
To read more about how bridal designers are thinking bigger and cheaper read more
Strange as it is to already be speaking of the year 2010, bridal season is upon us. Even if you're not in the market for the dress, it's still fun to peek at what the new season has to offer. Check out all of our coverage from the season right here.
