25 Magazine

Victoria Beckham

Beyoncé Goes Mythical and P'Trique Gets Next Level Chic

All the bits fit to print here, in our daily news roundup.


    All the bits fit to print here, in our daily news roundup.

  • Beyoncé's costume at the Super Bowl, designed by Rubin Singer, was inspired by Valkyrie, the goddess of war from Norse mythology. [ModMods]

  • Net-A-Porter's Natalie Massenet has announced that, in addition to debuting a print magazine, the luxury ecommerce site will soon be readable in French, German, and Mandarin. [The New York Times]

  • Barneys New York's dedicated warehouse sale website is now live. [The Shophound]

  • The first-ever Global Kids Fashion Week will showcase designs from labels like Paul Smith Junior and Little Marc Jacobs. [Vogue UK]

  • Anja Rubik says that the second issue of her biannual magazine, 25, is inspired by the soft, sensual side of erotica. [Nowness]

  • Donatella Versace, Victoria Beckham, and Mario Testino are just a few of the confirmed speakers at the 2013 Vogue Festival. [Independent]

  • P'Trique takes chic to the next level in his new music video. [Elle]

Anja Rubik

Anja Rubik Debuts 25 Magazine's "Erotic" Issue

The newest issue of 25 magazine, which Anja Rubik helms with her husband Sasha Knezevic, features 300 pages of fashion photos tinged with an "erotic twist."

The newest issue of 25 magazine, which Anja Rubik helms with her husband Sasha Knezevic, features 300 pages of fashion photos tinged with an "erotic twist."

The couple launched the issue at a party Wednesday night in Cannes. Rubik described the issue as "more of a book than a magazine" and said that its ad-free pages are dedicated to women photographers including Annie Leibovitz, Ellen von Unwerth, and Corrine Day.

"It's mainly a fashion magazine, but with an erotic twist," Rubik explained, adding that she took inspiration from '70s issues of Viva, Playboy, and Penthouse. "I think it's balanced quite well. There's a lot of fashion. The stylists had a lot of liberty to play around with clothes, and there was no list of credits they had to follow or anything like that."

In fact, whoever styled the cover photo — which Knezevic tweeted yesterday — opted not to use clothes at all. The same goes for a 15-second teaser video clip for the issue called Kiss, seen below.

Rubik and Knezevic started working on 25 in 2009, when one of Knezevic's friends acquired it and asked him for help. Knezevic is now the magazine's editor-in-chief and creative director, and Rubik serves as fashion and art director. Take a look at some of their work below.

Source: Sasha_Knezevic

allure

Maryna Linchuk and Boyfriend Salvatore Morale Heat Up 25 Magazine

Maryna Linchuk and her DJ boyfriend, Salvatore Morale, are making a habit of their model-and-boyfriend editorial shoots.

Maryna Linchuk and her DJ boyfriend, Salvatore Morale, are making a habit of their model-and-boyfriend editorial shoots. First the duo appeared in a sexy cocktail-attire-inspired Allure spread last December, and then there was the cover and accompanying editorial for Russian Tatler's February issue. The latest publication to feature the photogenic couple is 25 magazine, in which Linchuk and Morale appear in a steamy editorial called "Room 828." A video of the photo session can be seen here.

Anja Rubik

>> A Look Inside Anja Rubik and Sasha Knezevic's 25 —Anja Rubik and Sasha Knezevic officially relaunched 25 magazine last week, and today, they unleashed the contents on a newly launched website, complete with editorial shoot videos, like the one below, featuring Karlie Kloss, Constance Jablonski, Abbey Lee Kershaw, Shu Pei, Alana Zimmer, Maryna Linchuk, Valeria Kelava, Karmen Pedaru, and, of course, Anja.

>> A Look Inside Anja Rubik and Sasha Knezevic's 25Anja Rubik and Sasha Knezevic officially relaunched 25 magazine last week, and today, they unleashed the contents on a newly launched website, complete with editorial shoot videos, like the one below, featuring Karlie Kloss, Constance Jablonski, Abbey Lee Kershaw, Shu Pei, Alana Zimmer, Maryna Linchuk, Valeria Kelava, Karmen Pedaru, and, of course, Anja. [25]

[Editor's Note: I contributed to the issue.]

Anja Rubik

Girls on Film: Anja Rubik's 25 Magazine, Spring 2010

Fab favorite model Anja Rubik and her boyfriend Sasha Knezevic have ventured into something new: 25 Magazine.
25 Magazine

Fab favorite model Anja Rubik and her boyfriend Sasha Knezevic have ventured into something new: 25 Magazine. Sasha is now the editor-in-chief and creative director of the Austrian publication, while Anja is serving as fashion/art director. Another change: the former monthly mag will transform into a quarterly lifestyle publication. The Spring '10 issue features a handful of talent like Karlie Kloss, Eniko Mihalik, and Sessilee Lopez (left), with themes like Couture Sauvage and Spring Romance. Step inside for highlights. Warning: NSFW.

Chanel

Fashion in 50 Seconds 03/16/10 Kasia Struss For 25 Magazine, Styleite's Power Grid

Kasia Struss poses on city rooftops for 25 magazine, photographed by David Vasiljevic.

Kasia Struss poses on city rooftops for 25 magazine, photographed by David Vasiljevic.

Terry Richardson is in the hot seat, as a model accuses him of taking advantage of her at 19.

Dan Abrams' Styleite lauches with user-generated style photos and power grid rankings of top designers, fashion editors, style bloggers, and models.

Chanel denies rumors that Alber Elbaz will replace Karl Lagerfeld.

French Connection plans to close most of its U.S. stores, sells Nicole Farhi.

Prada responds to discriminations complaints in Japan and "stresses that accusations regarding an alleged misconduct have no grounds."

Party Dresses

Anja Rubik, Sasha Knezevic Fete 25 Magazine Launch in Paris

>> Earlier this week, Anja Rubik and Sasha Knezevic celebrated their new new-look take on Austrian magazine 25 — the official launch issue features Constance Jablonski, Karlie Kloss, and Abbey Lee Kershaw on three separate covers, all styled by Barbara Martelo and photographed by Marcin Tyszka.

>> Earlier this week, Anja Rubik and Sasha Knezevic celebrated their new new-look take on Austrian magazine 25 — the official launch issue features Constance Jablonski, Karlie Kloss, and Abbey Lee Kershaw on three separate covers, all styled by Barbara Martelo and photographed by Marcin Tyszka.

Sal Morale (who appears in the issue with girlfriend Maryna Linchuk) DJed the fete in an old Paris apartment, where fellow featured subjects like Heidi Mount, Karlie Kloss, Alana Zimmer, and Kasia Struss joined him.  The issue boasts an abundance of couture — “It is rare to get so many couture clothes in a magazine," Rubik told WWD — and comes in a limited-edition English version (2,000 copies) and a larger print run in German (50,000 copies). “It’s an Austrian magazine so it was important to keep a link between the first issue and Austria,” said Rubik, explaining fashion editorials inspired by artists Egon Schiele (photographed by Victor Demarchelier) and Gustav Klimt (featuring Eniko Mihalik).

Knezevic and Rubik are already hard at work on their next issue of the quarterly magazine; noted the latter: “One of our contributors will be Julia Restoin-Roitfeld."

[Editor's Note: I contributed to the issue.]

Tom Ford

Fashion in 50 Seconds 03/05/10 Phoebe Philo Turns Cover Girl, Tom Ford Hiring Womenswear Team

Phoebe Philo turns cover girl for the launch issue of The Gentlewoman, a sister title to Fantastic Man.

Phoebe Philo turns cover girl for the launch issue of The Gentlewoman, a sister title to Fantastic Man. David Sims photographed Philo in a mix of vintage and current Celine.

Urban Outfitters is launching a bridal collection.

Tom Ford's womenswear collection is closer to becoming reality as the designer quietly builds his design team.

Karlie, Abbey, and Constance land the cover of Anja Rubik's 25 magazine.

The Armani dress Lady Gaga wore to the Grammy's is on display at the Fifth Avenue Giorgio Armani store in New York.

Peter Copping's fall 2010 collection begs the question, "Who exactly is the Nina Ricci woman?"

Anja Rubik

>> Revealed: Cover Stars of Anja Rubik's 25 Magazine Reboot —Anja Rubik and her boyfriend Sasha Knezevic are preparing for the March launch of their first issue of Viennese fashion magazine 25, which will have three covers.

>> Revealed: Cover Stars of Anja Rubik's 25 Magazine Reboot —Anja Rubik and her boyfriend Sasha Knezevic are preparing for the March launch of their first issue of Viennese fashion magazine 25, which will have three covers. Anja, who acts as the magazine's fashion director, says she will not be among the featured three, however — instead, honors go to Karlie Kloss, Constance Jablonski, and an unspecified third cover star. [WWD, @25Magazine]

Tim Burton

Fashion in 50 Seconds 03/01/10 Vogue's Shopping App, Karlie Kloss For 25 Magazine

Vogue launches "Vogue Stylist" an iPhone shopping application for its advertising pages.  Anja Rubik and boyfriend Sasha Knezevic are preparing for the March launch of 25 magazine.

Vogue launches "Vogue Stylist" an iPhone shopping application for its advertising pages. 

Anja Rubik and boyfriend Sasha Knezevic are preparing for the March launch of 25 magazine. Karlie Kloss and Constance Jablonski will appear on the premier issue cover.

European private equity firm Permmira looks to cash in on Proenza Schouler stake after three years of owning 45 percent of the New York-based company.

Tim Burton's Alice in Wonderland influences fashion far beyond traditional merchandising, actually impacting trends.

"The shows this season were full of teen/tween bloggers. I feel like they are trying to nudge me out of my front-row seat. Luckily, I have a plan for next season. Since they are all about my height, I am going to impersonate one of them. I am going to wear a doily on my head (Tavi!) and tell everyone I am a teen blogger. If they ask why I am so wrinkled, I will tell them that I have progeria."—Simon Doonan to GQ.

Nowness debuts Aanteni—a Todd Cole directed film for Rodarte's spring 2010 collection shot in a California jet-propulstion lab with Guinevere Van Seenus.