Abbey Lee Kershaw

Abbey Lee Kershaw opened Versace Fall wearing a sharp military coat, like the sexy blond captain of an army of equally sexy soldiers, who marched down the runway in meticulously tailored dresses and coats. The clothes were cut tight to the body and bore geometric cutouts, subtly adorned with military-inspired gold buttons and pockets. Leather made an appearance in full leather skirts with matching leather jackets, a cool mix of badass uniform and chic sophistication. Behind the scenes, it's Donatella who is the real general at Camp Versace, drilling home Italian sexiness. It was a show heavy in black, but Versace's signature colors — turquoise and purple — popped up in an oversized baroque print and two-toned suede lace-up booties. For the finale, things got a bit more celebratory, with flowy gowns bearing thigh-high slits similar to Gucci, and Arizona Muse closing triumphantly in a white beaded gown.

• Trends: Military, cutouts, leather, colored fur.
• Colors: Black, white, purple, turquoise, blue.
• Key Looks: A v-neck shell dress with baroque print, blue fur, and booties.
• Accessories: Calf-high suede open-toe booties, some lace-up; bucket bags.
• Who Would Wear It: Women who appreciate sharp tailoring, and a little toughness mixed in with allure.

We have a project for you this weekend. Street style has become a major part of contemporary fashion, and Rag & Bone designers David Neville and Marcus Wainwright are taking the personal perspective one giant leap forward. Instead of doing a traditional Spring ad campaign, the designers handed cameras to their favorite models — Sasha Pivovarova and Abbey Lee Kershaw among them — and let the girls produce their own shots, wearing their own Rag & Bone duds. How do you fit into this candid camera campaign? By printing out the image PDFs from the Rag & Bone website and plastering them all over your city. Snap a pic of your guerrilla marketing, email it to the peeps at Rag & Bone, and you might just find yourself at New York Fashion Week in two weeks! Click through to see the model snaps.

>> Instead of hiring a professional photographer to shoot their ad campaign, Marcus Wainwright and David Neville handed Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova, and Lily Aldridge a digital camera and asked them to take pictures of themselves in Rag & Bone clothes — with full creative freedom. “We have always been very inspired by the girls who do the show,” said Wainwright. “Rather than do what every other brand does and have a high-end photographer take very polished shots, we thought, ‘Let’s flip it on its head to get the girls to take over.’ We wanted it to be very real.”

Wainwright and Neville are hoping the guerrilla ad campaign, which included plastering more than 1,000 posters on walls and against deli boards below 14th St. in NYC, will lure fans to their new e-commerce site, which features social networking elements such as a blog and videos. The duo also enlisted Elettra Wiedemann, Details magazine’s Eugene Tong, Marie Claire’s Taylor Tomasi Hill, V’s Jay Massacret, Julia Frakes of Bunny Bisous, and Sean Sullivan of The Impossible Cool to submit their own images for the site, which will be showcased later in a gallery. “It’s about real people and real clothes, clothes that we want people to wear and feel good in,” said Neville.

>> Karl Lagerfeld first shot Maison Michel's lookbook back in 2009 (the millinery's art director Laetitia Crahay doubles as Chanel's accessories designer), and now he's back to capture the Spring 2011 Maison Michel collection, bringing some of his favorite faces along with him. In addition to highlighting the famous Maison Michel bunny ears, the lookbook also features new pieces like sculpted metal headbands, floral hair pins, and posh trilby toppers modeled by the likes of Olivier Theyskens, Irina Lazareanu, Leigh Lezark, Abbey Lee Kershaw, Lou Doillon and her son Marlowe, as well as Mark Ronson and girlfriend Josephine de la Baume. The complete lookbook, which features special pieces designed for Opening Ceremony, in the slideshow.

>> A trio of first campaigns have popped up for Spring 2011: Shu Pei Qin's premiere ad as a Maybelline model; Peter Copping's first ever Nina Ricci ad image, featuring Malgosia Bela shot by Inez van Lamsweerde and Vinoodh Matadin at New York's Greenwich Hotel ("She looks contemporary, modern, sensual — all those things I see for the Ricci woman,” Copping explained); and Alexander Wang's first ever print ad, featuring Aymeline Valade shot by Craig McDean. Although Wang doesn't like his four images, styled by his show stylist Karl Templer and creative directed by Fabien Baron, to be called a campaign. “We restrained from using those words, because you set yourself up for doing things in a systematic way — like rolling out ads in the magazines certain times of the year,” said the designer, who instead uses the term “image piece.” All those — and for good measure, the full Spring 2011 Versace campaign, featuring Abbey Lee Kershaw by Mario Testino — in the gallery.

>> Gisele Bundchen has turned up in another Spring 2011 campaign to pair with her only-girl Balenciaga: Isabel Marant. A first peek at that, plus new images of Bundchen for Balenciaga, a Chanel ad of Stella Tennant spraying a nude Freja Beha Erichsen with a hose — and more — in the gallery (NSFW).

Lindsey Wixson just debuted as the face of Jill Stuart for Spring 2011, thus confirming our belief that she is crushing it. What is so captivating about the Fab model crush? It has something to do with that pouty mouth. And she shares an endearingly human trait with fellow It models Abbey Lee Kershaw, Georgia May Jagger, Vanessa Paradis, and Lara Stone: gap teeth! While we can now officially be mad at our parents for making us wear braces in middle school (we knew it was a bad idea!), we also have to applaud these models for taking what could have been viewed as a flaw and making it one of their most compelling characteristics. To prove it, we put together a slideshow of the girls in all their gap-toothed glory. Madonna would be proud.

>> Spring may not be in the air just yet, but the Spring 2011 ad campaigns sure are: The new year brought the release of a bevy, including Abbey Lee Kershaw's Tom Ford eyewear campaign and a look at Louis Vuitton's latest trio — Raquel Zimmermann, Kristen McMenamy, and Freja Beha Erichsen. There's also a peek at Chanel and Burberry (minus faces Ines de la Fressange for Chanel and Jourdan Dunn for Burberry, whose images have yet to appear), plus Gucci and Roberto Cavalli, left, featuring Laetitia Casta and Malgosia Bela.