Along with Victoria's Secret, Agent Provocateur is also hitting the New York Fashion Week Spring 2010 catwalk. The British lingerie label will host a presentation for its new couture line, Agent Provocateur Soirée, which hits stores in November.

"Made in the couture tradition, it is a collection of the best made, highest quality pieces aimed at a customer for who money is no object, and who is looking for something for a special, fantasy evening," said Joe Corre, creative director and founder of AP. Underwears with Swarovski-encrusted French lace and hand-studded Italian leather will retail for up to $4,900.