Last night, we were treated to a preview of the Alberta Ferretti for Macy's Impulse collection, launching in stores and online on April 17. It was a beautiful setting as models showed off Alberta Ferretti's designs for Macy's in a garden, complete with pretty white love doves. Known for her chic ladylike appeal, Alberta showcased gorgeous printed dresses and maxi gowns perfect for Spring soirees. There was also a selection of navy and white knit tops and sweaters, ideal for layering and pairing with tailored shorts or printed trousers. While Alberta Ferretti's signature collection is quite pricey, don't worry about breaking the bank on this collection; prices range from $49 to $119. Check out every piece in the collection now.
Macy's designer collaborations are still going strong and its latest team-up is sure to leave a lot of fashion girls excited. Up next to design a collection for Macy"s Impulse line is Alberta Ferretti. A favorite amongst the Hollywood red-carpet crowd — her signature designs have been worn by the likes of Eva Mendes, Camilla Belle, Lea Michele, and Drew Barrymore to name a few — Ferretti is known for her gorgeous diaphanous red-carpet-worthy gowns, and a line for Macy's sounds promising. “The collection I created is fresh and bright, featuring light summer clothing that evokes the spirit of my beautiful country and is at the same time true to my style,” said Ferretti. The 30-piece Alberta Ferretti for Macy's collection , slated to launch April 17, will include a range of feminine dresses, peasant blouses, garden party looks, and floral prints made out of chiffon and voile. Check out the slideshow to see more sketches, plus looks from her latest Spring '12 line to get you excited.
>> Alberta Ferretti's Impulse collection hits Macy's stores April 17. Inspired by the Amalfi Coast, the 30-piece capsule is comprised of peasant blouses, abstract floral prints, and voile dresses, and will be priced from $49 to $119. "The collection I created is fresh and bright, featuring light summer clothing that evokes the spirit of my beautiful country and is at the same time true to my style," Ferretti explained. "She appeals to an international consumer as well as an American consumer, and her fabrications are very soft, very feminine, chiffon-like, drapey, comfortable, and really pretty, yet they look very elegant," Macy’s executive vice president of marketing, Martine Reardon, said of the retailer's choice to collaborate with Ferretti. The collection will be available in 185 Macy's stores nationwide for 10 weeks.
Above: Sketches from the Alberta Ferretti for Impulse at Macy's collection.