Ali Kay

>> She may be most known for a set of scandal-inducing cell phone photos, or for her starring role in the Diane von Furstenberg campaign for the second season running, but now Ali Kay — fiancee of Diane's son Alexander von Furstenberg — appears to be courting the fashion press.

She's holding her first fashion show, for her loungewear line Keep Me, on Wednesday, September 15 during New York Fashion Week.  The event will be held at the downtown nightclub Capitale (the former site of Baby Phat's fashion shows).  And the Miami native isn't going it alone: Her collection will share the runway with Prince Peter and Mick Rock's t-shirt collaboration, and Jamison Ernest's downtown streetwear line Yellow Fever, which often features contributions from friends like Theodora Richards and Vincent Gallo.  But with Kay's collection on the runway, a DVF sighting wouldn't be out of the question.

With Spring ready-to-wear in the bag, designers are conjuring up their Spring ad campaigns, placing the hottest of the hot with the most stylish shutterbugs. Thus far, we know Lara Stone will star in Louis Vuitton's ads, while Daisy Lowe will shine for its swimwear line. In Versace land, Donatella has chosen Fabcon Georgia May Jagger to be photographed by Mario Testino. On the celebrity front, Madonna was snatched up by Dolce & Gabbana — we're hoping she won't look as photoshopped as her previous Louis Vuitton ads.

To learn who else is starring in Spring '10 ads, read more

>> Diane von Furstenberg Gets Robbed, Photographs Upcoming Campaign Herself —Just before she jetted off to Madrid and subsequently got robbed "in the street" — "My wallet, cash and all my credit cards!!" — Diane von Furstenberg kicked off Teen Vogue's Fashion University over the weekend, where she reminded the audience that her eyewear collection is out in January.  Tom Ford and Karl Lagerfeld have done it, and now DVF: she photographed the entire sunglasses campaign herself. The model is none other than her son Alex's fiancee Ali Kay, who has recently been at the center of a tabloid scandal. [@InsideDVF, Fashionista]