Andrea Linett

>> Tory Burch has a full-on editorial section to her website, complete with Tory-approved travel guides; eBay Fashion just hired former Lucky creative director Andrea Linett; and Net-a-Porter's Mr. Porter website is being headed up by Jeremy Langmead, the former editor of British Esquire.

It's safe to say — fashion and luxury brands that used to have to impress editors at the likes of Vogue to garner editorial coverage don't have to anymore. They're bringing the editors in-house, cutting out the magazine middlemen and going straight to consumers with their own editorial content. “Brands, especially those centered around lifestyle interests or luxury, are increasingly becoming media companies,” Steve Rubel of Edelman Digital, a digital communications and consulting firm, noted.

Part of the transition can be chalked up to the fact that brands can now afford to pay for their own editorial credibility — with digital publishing, creating and distributing content is much cheaper. Susan Lyne, former CEO at Martha Stewart Living and currently head of Gilt Groupe, has encouraged more editorial elements on the Gilt website, allowing consumers to read and investigate — something that used to be the province of magazines — as they shop. “We are not in the publishing business; we are in the editing business,” she said. “But if I were in the media business, I would be concerned because it used to be that in order to reach a certain kind of consumer, brands used to have to buy ads in relevant magazines or with a certain kind of television programming. That’s clearly not the case anymore.”

• Gap channels the '70s with new denim styles — Stylelist
• Andrea Linett is going to make eBay more like Lucky — The Cut
• Holiday travel diaries: part one — Vogue Daily
• Guess who wore these fab accessories to the People's Choice Awards — FabSugar UK
• Sienna Miller flies high in Rock & Republic — Teen Vogue
• LVMH will not be allowed to buy out Hermès — Vogue UK
• This week I want to look like: Sky Ferreira — Lucky
• Karen Walker's limited-edition eyewear capsule collection — Racked
• Nicole Richie on her vintage fashion obsession and flea market finds — People
• The Proenza Schouler PS1 gets a color and material makeover — Purse Blog

>> Andrea Linett, who resigned from her position as Lucky creative director in September after the magazine's editor Kim France was replaced, began a new position this week — as creative director of eBay Fashion. Linett has long been an eBay fan — during her Lucky days, when asked about her favorite online stores, she listed eBay among them: "I spend hours on ebay.com!" In her new position, she plans to enliven the shopping experience of the site with more upscale imagery reminiscent of a magazine: “It is the same kind of shopping experience, except that it’s a marketplace instead of a magazine.” [NY Times]