A Danish brewer has launched a gender-neutral marketing campaign for its new beer, Copenhagen, and it may be the first of its kind. Even though women make up 25 percent of the beer market, when was the last time you saw a beer commercial or advertisement aimed at female drinkers? Well, Carlsberg is attempting to break the mold by designing a clean, androgynous campaign for its light beer that steers clear of both bikini-clad babes and a Barbie doll color scheme. While I think gender-neutral (or really, gender-inclusive) advertising is a step in the right direction, the commercial is still treating beer as an accessory women choose based on packaging instead of a beverage we choose based on taste. But watch the commercial for yourself and tell us what you think!
Fashion has always played with androgyny, but lately it has taken a provocative step onto center stage. Remember when Balenciaga sent a bevy of androgynous-looking models, including the fierce Jana K., down the Spring '11 runway? Since then, we've seen Lea T. smooching Kate Moss on the Love cover, a major moment for the transsexual model who made her debut as the Givenchy muse. Jean Paul Gaultier's Spring '11 ad features Karolina Kurkova leaning in for a kiss with a beautiful blonde that looks like a girl, but it's delicate-looking male model Andrej Pejic. These models are blurring the lines of sexuality and the fashion industry is loving it. Click on to view more androgynous images, then tell us what you think of fashion's latest sexual revolution.
Following the untimely and unfortunate death of Quetzalcoatl Rangel Sanchez, the Marvin y Quetzal Spring 09 collection revealed just why Mexico Fashion Week is worth watching in the first place. The attitude of the collection was both defiant (fringe jumpsuits for boys) and celebratory (neon and revealing) and it called up androgyny without needing tweed suits or porkpie hats. Mexico fashion, to us, is very skilled at these things and Marvin y Quetzal has always proven our point. Check out the Spring 09 collection below, and our video and review of the Fall 08 collection, right here. In the United States, you can buy Marvin y Quetzal (and some other great Mexican designers) at New High (M)art in Los Angeles.