First you got a sneak peek of H&M's Fall look book, then you saw Daria Werbowy modeling the ad campaign — it's about time you witnessed the fabulous Fall merchandise, piece by piece, up close and personal. Highlights include neutral hues, tailoring, knitwear, soft volume, and sassy accessories. Camel, denim, and lace are also huge. Enter to see H&M's Autumn collection, including some of design director Ann-Sofie Johansson's favorites.
If you don't know Ann-Sofie Johansson by name, you definitely know her by talent. She's the creative director of H&M, which means all the affordable goodies you love have been designed and approved by her. Fun job, right? As the head designer of H&M, you know this lady has style and taste galore. Here are some of her favorite pieces from the Spring '10 collection. Wooden bangles, fringed necklaces, and embellished tees are just a few of her crushes.
We already know that H&M started an organic cotton collection but now the company has announced that it's going greener. It plans an even bigger step into organic cotton for Autumn/Winter 2008-2009, and will use other sustainable materials like organic and recycled wool and polyester.
"We are now using organic cotton in all departments," said H&M's head of design, Ann-Sofie Johansson.
Among the organic items you will be able to buy are accessories like scarves (left), and recycled wool mix skirts, coats, and trousers. I'm in!
Photo courtesy of H&M