For the past couple seasons, Donna Karan has chosen to use runway footage for their ads. It was a smart, frugal approach in tough economic times. For Spring, the house has chosen a big league, Patrick Demarchelier, to shoot the gently bold collection. Model Anna J. was captured in New York, and the results are inspired by "the power of elements, capturing the movement and ethereal feel of the collection." It's lovely, slightly spiritual — very Donna Karan. Do you fancy it?
For Fall, Bottega Veneta creative director Tomas Maier chose to work with Russian model Anna Jagodzinska and famed photographer Steven Meisel. And he's thrilled with the outcome. "I admire the intelligence that [Meisel] brings to fashion. . . . He approaches clothes with an understanding of the women who wear them and an awareness of the cultural context in which fashion exists," Maier said. Bottega is never one for in-your-face ads, and this latest campaign is no exception. Still, I like how the dark, moody background allows the clothes and bags to shine. Side note, for the first time ever, these ads will be advertised in newspapers like the New York Times, Wall Street Journal, and London Times. What do you think of them?
I was on the fence when I first peeped Gap's latest Design Editions team-up, but seeing its ad campaign has changed my outlook. Shot by Craig McDean, the shots feature models Raquel Zimmerman, Anna Jagodzinska, Arlenis Sosa, and Coco Rocha wearing khaki collaborations from Alexander Wang, Vena Cava's Lisa Mayock and Sophie Buhai, and Albertus Swanepoel. I love the fun, no-fuss fashion angle and the clothes — which retail between $40 - $88 — look cute and wearable.
The plain background allows the cool khaki creations and models' bright faces to take the forefront. Also, notice how each designer is posing alongside his/her designs. That way, we know who designed each item. Effective yet simple. What do you think?
Calvin Klein is no stranger to censorship. Last year, the brand was prohibited from showing Eva Mendes's sexy lingerie ads, and now they're receiving another slap on the wrist. The brand's steamy new Calvin Klein Jeans video campaign, shot by Steven Meisel, has also been banned in the US.
The grainy commercial depicts hottie models — Anna Selezneva, Anna Jagodzinska, and Natasha Poly to name a few — all over each other in what looks to be a old basement. It's definitely steamy, but we've see way worse on TV screens. Calvin Klein is currently working on an edited version that will air on cable. Across the pond, our overseas friends will get to see the uncensored version on their tellies.
To see the racy, uncensored video commercial, read more
>> For Fall 2008, three of the big campaigns that every model wants to catch — Prada, Balenciaga, and Miu Miu — all went with one big name — Linda Evangelista, Charlotte Gainsbourg, and Vanessa Paradis, respectively.
Come Spring 2009, all three labels have decided to switch things up by using a large number of new faces — Prada is using eight models (Anna Jagodzinska, Giedre Dukauskaite, Katrin Thormann, Nimue Smit, Sigrid Agren, Toni Garrn, Viktoriya Sasonkina, Ymre Stiekema); Miu Miu is using eight models as "accessories" to campaign star Katie Holmes (Darya Kurovska, Elena Lomkova, Imogen Morris-Clarke, Katie Fogarty, Myf Shepherd, Sophie Srej, Tilda Lindstam, Yulia Leontieva); and Balenciaga is going with ten models (Amanda Laine, Anabela Belikova, Anna Jagodzinska, Anya Kazakova, Diana Farkhullina, Elsa Sylvan, Hanne-Gaby Odiele, Iris Strubegger, Katie Fogarty, Kinga Rajzak).
Surprisingly, there are only two girls overlapping between the campaigns: Anna Jagodzinska in Balenciaga and Prada and Katie Fogarty in Miu Miu and Balenciaga, and especially in Miu Miu's cast, some girls — Tilda Lindstam, Yulia Leontieva — are very new faces. Although some are skeptical, especially in the case of Miu Miu, that all the models cast will make it into the final shots, it's notable that all three labels, which usually go with one face, have all decided that power comes in numbers this season. Get to know the chosen faces in the gallery below.
*image: source, source, source
>> Tommaso Aquilano and Roberto Rimondi had a tall order to fill for Spring 2009. Before Gianfranco Ferre passed in 2007, his architectural-based label had ceased to become relevent — as Cathy Horyn put it, "It’s been a while since anyone [has] paid serious attention to the Ferre name." So could the newly tapped designers bring it back to the forefront?
The general consensus says yes. Nicole Phelps of Style.com was pleased: "They deserve high marks for this outing." Cathy Horyn of The New York Times, a Aquilano-Rimondi fan, loved the effort, with one caveat: "The designers distilled the essence of Ferre in a new, eye-catching way. Now to just refine the elements a bit more . . . " WWD felt the same: "Aquilano and Rimondi have the right ideas, but what they need now is a little restraint."
Suzy Menkes of the International Herald Tribune also echoed the same sentiment: "Not all the Ferré collection was approachable. Yet . . . the two designers created the clothes and the buzz that will bring fashion life back to Ferré." With another season under their belts, Aquilano and Rimondi could definitely hit the right stride at Ferre.