Anna Mouglalis

>> Carine Roitfeld isn't totally letting go of her French roots, despite teaming up with Barneys stateside for a multifaceted Fall 2010 initiative; she also styled Chanel's Fall 2011 campaign, which Karl Lagerfeld just shot in Paris. Featured is perennial Chanel face Freja Beha Erichsen — Fall 2011 marks her fifth consecutive campaign for the house but her first solo. “The mix with Freja was genius,” Lagerfeld promises.

Lagerfeld is also repeating a face at Fendi— he's shooting Anja Rubik for her fourth straight campaign next week (“I like to work with the same girls and boys all the time,” he quips.). As is Michael Kors, who tapped Karmen Pedaru for the second time in a row, posting a picture from the Fall 2011 campaign shoot yesterday on his official Facebook. Over at Yves Saint Laurent, meanwhile, the supporting team is the same — Inez van Lamsweerde and Vinoodh Matadin behind the lens and Joe McKenna styling — but Raquel Zimmerman is reportedly the Fall 2011 subject, replacing Spring 2011's Arizona Muse.

But back to Lagerfeld: in preparation of the upcoming Chanel Cruise 2012 fashion show in Antibes on May 9, he's gathering Erichsen, Lady Amanda Harlech, Anna Mouglalis, and Kristen McMenamy to star in his annual Chanel Cruise short film. This one, he's shooting in Monaco and the South of France.

In the stream of Chanel-inspired films in the last couple of years, Coco Chanel & Igor Stravinksy, starring longtime Chanel muse Anna Mouglalis, wasn't exactly Karl Lagerfeld-approved. Karl chose Anna himself as the Chanel spokesmodel eight years ago, but according to Mouglalis, "For Karl, it was not his vision at all of Chanel. Not at all."

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>> Chanel is really looking to increase their profile through the movie route. Another film based on some portion of Coco Chanel's life has been announced: Chanel et Stravinsky, l'Histoire Secrete.

Last year, three films focusing on Coco Chanel were under way — Coco avant Chanel, starring Audrey Tautou as the designer before she became famous, is now currently filming; Director Daniele Thompson's Chanel biopic is still in the early stages, with a projected 2009 release date; and director William Friedkin's Coco & Igor, focusing on Chanel's love affair with Igor Stravinsky, is still in development.

Marina Hands has been lined up to play Coco opposite Mads Mikkelsen as Stravinsky in Coco & Igor; however, Friedkin is no longer listed as director — which brings us to the fourth, and newest, movie: Chanel et Stravinsky, l'Histoire Secrete. It, like Coco & Igor, is focusing on the relationship between Chanel and Stravinsky, and has Mads Mikkelsen playing the composer, but Anna Mouglalis is set to play Chanel, with Jan Kounen in the director's role. Are these two movies the same movie?  Or are two studios just planning to go head to head?

Regardless, Chanel the brand wins in the end with all the publicity. A company spokeswoman confirmed that the house will be opening its doors to Chanel et Stravinsky's costumer, who Karl Lagerfeld will also be meeting with in coming weeks. Plus, it's worth noting that two of the women cast as Chanel have close ties to the house: Audrey Tautou is a face of the brand, and Anna Mouglalis is a muse to Karl.
*image: source