When it comes to ads, we've almost seen it all: beaches, desert sand, wheat fields, sidewalks — you get the picture. But Miuccia Prada has managed to give us something we haven't yet seen for Prada's Fall campaign: models sitting in a puddle of oil. Juxtapositions are common in fashion and this is one of the slickest yet. Here we have delicate models Kendra Spears, Julia Hafstrom, Prada favorite Ymre Stiekema, and Anna de Rijk, in equally delicate gowns, dipping their feet in something not so delicate. Of course, their handy rubber Prada boots make this possible. Such moodiness wouldn't fly for Spring, but for Fall, it's perfect. What do you think — are you as captivated as I am?
>> ON THE CAMPAIGN TRAIL —While a horse of Steven Klein's caused Madonna injury over the weekend, another Steven — Steven Meisel — worked with a horse last week for one setting of the "marathon" four day Prada Fall 2009 campaign shoot at Pier 59 Studios in New York. No confirmation on which models were involved, but a number of unconfirmed sources are indicating four girls — Kendra Spears, Anna De Rijk, Katlin Aas, and Miuccia Prada's current favorite, Ymre Stiekema. [Chic Report, TFS, TFS, TFS]
>> In honor of Lanvin's first London store, Alber Elbaz — who is apparently on a post-show, protein-only diet — flew in to give a guided tour of his Spring 2009 collection. During the day, there was a "girls only" policy, but at night, the ladies — Alexandra Shulman, Yasmin Le Bon, Anouck Lepere — were joined by the menfolk — Jefferson Hack, Juergen Teller, Jonathan Newhouse. Microphone in hand, Elbaz had the audience "in stitches," according to WWD, as he cracked jokes while presenting: “I dress women. I don’t undress them — unfortunately. My mother would be happy if I did.”
As for his denim collaboration with Acne: “It’s so nice when Acne tells me, ‘No problem, we can do that.’ I live in Paris, where you ask a cab driver to take you somewhere and he says ‘No.’” When he introduced Anna de Rijk, hot off the runway, as his bride, he joked on his decision to carry wedding dress in the store: “I have friends — Liz Taylor types — who are on their third and fourth weddings. They tell me they need a different dress for each one.” And to wrap it up, a little comment on what women want: “Next to chocolate or a rose, I think the only thing that can make a woman happy is maybe a pink dress.”
>> For Spring 2009 more than ever, brands stuck with campaign models who guarantee a sell — supermodels like Gisele Bundchen and Kate Moss for Versace or Claudia Schiffer for Yves Saint Laurent, Daria Werbowy for Roberto Cavalli — or the classic blonde hair-blue eye combination that Toni Garrn and Anna Maria Jagodzinska's campaign sweeps represented. Also of note for the season, Prada and Balenciaga's decisions to go with big groups of models — eight and ten, respectively.
With Fall 2009 campaign season under way, it sounds like at least a couple of brands have decided to break from that latter part of last season's formula — Wayne Sterling of The Imagist reports:
"It is too early to say and too tenuous to reveal who's holding/confirming what these days but rest assured it is the striking and the extreme that seem to be filtering into the next phase. Among the buzz I picked up by some art directors is a disenchantment with the 'multiples' ideal, that concept of an army of models rocking as many of the looks from the show as possible while waving as many possible it-bags as can be crammed into a double page. Two VERY big brands have already gone 'Only Girl.'"
The most likely candidate from that description of packing the models in seems to be Prada — so does that mean Prada is one of those already-decided brands, and Miuccia's current favorite exclusive Ymre Stiekema is going to finally get a main season campaign under her belt?