Armani Exchange

Giorgio Armani

Patrick Robinson Named Creative Director of A/X Armani Exchange

In the space of two weeks, Patrick Robinson has signed on for another new job.

In the space of two weeks, Patrick Robinson has signed on for another new job. The designer has been named creative director of Armani Exchange, the sporty younger arm of the brand he once worked for, Giorgio Armani.

According to WWD, Robinson's responsibilities will "range from product development to providing creative direction in marketing areas." He'll report to Armani Exchange's CEO, Harlan Bratcher.

Robinson was last in the news exactly one week ago today when he revealed plans to start a sportswear line called Paskho, which he's funding through Kickstarter. In his Kickstarter post, Robinson said he lost his passion while he designed for big brands like Anne Klein and Perry Ellis, and wanted to focus on something smaller. "Somewhere between Giorgio Armani and the Gap, I had stopped designing clothes and had instead become the guy who manages the people who design the clothes," he wrote. "I love to design clothing. Simple, beautiful, comfortable clothing that people can afford. It was this desire that led to my new endeavor: Paskho — ancient Greek for passion. Paskho is my passion."

Coachella

Nicky Hilton Chats Coachella Essentials and Favorite Performances at Armani Exchange & 944 Neon Carnival

Last night, Armani Exchange and 944 magazine hosted an incredible neon carnival in Palm Springs for Coachella attendees complete with Ferris wheels, bumper cars, and fun carnival games.

Last night, Armani Exchange and 944 magazine hosted an incredible neon carnival in Palm Springs for Coachella attendees complete with Ferris wheels, bumper cars, and fun carnival games. Somewhere between ring tosses and bolder rolls, we caught up with Nicky Hilton — sporting a super cute blue tie-dye dress and Balenciaga bag — during the festivities to talk to about her Coachella essentials, favorite performances, what she has in the hopper with her latest jewelry collection, and more. Listen up to what Nicky has to say:

FabSugar: What are your Coachella essentials?

Nicky Hilton: Definitely sunglasses, flat shoes, and a big purse.

FS: What have been your favorite performances so far?

NH: DJ Steve Angello and Arcade Fire.

FS: How would you describe your festival style?

NH: Colorful and comfy!

FS: What can you tell us about your latest jewelry collection?

NH: The new line will be very deco, Elizabeth Taylor-inspired.

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Tell Us How You Plan on Stepping Out This Holiday and Win $1,000 From A|X!

The holidays are officially upon us, and it's time to start thinking about what your holiday style will be.

The holidays are officially upon us, and it's time to start thinking about what your holiday style will be. Check out our fave holiday looks from A|X and then tell us how you plan on stepping out this holiday season. Click here to see all the A|X holiday looks and take our poll below for a chance to win $1,000 to A|X!

Official Rules

popsugar poll

Tell Us How You Plan on Stepping Out This Holiday and Win $1,000 From A|X!
Naughty + Sexy
17%
Nice + Sweet
26%
Glittery + Gold
27%
Wrapped Up + Chill
30%
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What's Your Winter Secret Weapon? Tell Us and Win $1,000 From A|X

Winter is all about layering for style (while staying warm), whether it's your cozy scarf, sleek cardigan, holiday party ensemble, or a favorite sweater dress (that shows some leg).

Winter is all about layering for style (while staying warm), whether it's your cozy scarf, sleek cardigan, holiday party ensemble, or a favorite sweater dress (that shows some leg). A|X wants to know what you'll be adding into your style rotation as the air gets colder; share your Winter wardrobe wonders and be automatically entered to win $1,000 from A|X.

Thanks for sharing how you'll stay warm and fashionable this Winter. Now go grab yourself a cup of cocoa!

Official Rules

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What Statement Will You Be Making This Fall? Tell Us and Win the Bag of Your Choice!

Us gals know that our bags contain Mary Poppins-like powers.

Us gals know that our bags contain Mary Poppins-like powers. From our daytime chapstick to our Saturday night lip gloss, sometimes the outside statement your bag makes is just as important as what it totes. The A|X Armani Exchange Fall 2010 collection is a unique blend of modern refinement and urban structure.

Choose your favorite "statement-making bag" and see what your bag says about you. Bonus: by voting you're automatically entered to win that bag.

Let the A|X Fall 2010 Bag Collection lend you a new attitude with the eclectic mix of city glam styles that are undeniably cool. And P.S. All are priced under $100.

Official Rules

popsugar poll

What Statement Will You Be Making This Fall? Tell Us and Win the Bag of Your Choice!
The Blake — Ladylike Luxe: You're classic and so is your bag of choice, obviously. Classic never goes out of style.
34%
The Sydney — Relaxed Sophistication: You're one of those lucky girls who float flawlessly from work to cocktails.
40%
The Bianca — City Glam: Every city girl knows that your purse needs to be sleek while toting a pair of ballet flats.
26%
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What Do You Wear to Heat Up the Summer Nights? Tell Us and Win A $1,000 Gift Card!

Summer style is about stripping down to a chic yet effortless approach to dressing.

Summer style is about stripping down to a chic yet effortless approach to dressing. The statement to be made this season is one that matches the must-have looks of now with your own glowing confidence and subtle sexiness.

Take some cues from Armani Exchange and turn your Summer into a style adventure. The 2010 Summer collection features a soft, feminine vintage style with a fashion-forward twist of urban utility. The collection encapsulates the quintessential Armani spirit of easy, effortless, and edgy style. A luminous range of cool tones with strong surface contrasts in a variety of forms from sophisticated to sport. Everyone's got a style of their own, and Armani Exchange has the looks to define your Summer.

Tell us how you plan to heat up your Summer nights with the new collection from Armani Exchange to be automatically entered to win a $1,000 gift card!

Be sure to check out the A|X Style Pad to get a behind the scenes look at the summer collection!

GIVEAWAY CLOSED

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Red Carpet

Behind the Seams: A|X and Elle's Disco Glam Soiree

Last night was a disco glam sort of night.
Armani Exchange and Elle Party at AX Store in West Hollywood

Last night was a disco glam sort of night. Armani Exchange and Elle magazine threw a soiree dubbed "Disco Glam" at the A|X store in West Hollywood. Stylish guests like Rachel Zoe, Gabrielle Union, and Eva Amurri mixed and mingled, and Dragonette performed — fun times. Elle's latest June issue, with Kristen Stewart on the cover, was also on hand for fashion-loving guests to peruse. Enter to see who else showed up and what they wore.

Celebrity

Trend Alert: Two-Tone Shades

Kate Moss's cropped leather moto pants were bitchin'.

Kate Moss's cropped leather moto pants were bitchin'. But, admittedly, not for everyone. Two-tone shades on the other hand, are an inventive way to mix up your optical inventory. This dip-dyed style creates a cool illusion for the face. Kate opted for black and caramel, but there are numerous color combos. In other Mossie news — we can't wait for her sizzlin' photo book with Mario Testino . . .


Celebrity

Trend Alert: Textural Trenches

Keira, can I sift through your Burberry coat collection please?

Keira, can I sift through your Burberry coat collection please? Here's the Brit stunner in a gray textural trench. And yes, it's Burberry. Not too long ago we showed you 15 crisp trenches to shop, but let's get wrinkled and crinkled. I hate ironing, so I'm a fan. All I need are those clunky black satin Miu Miu shoes and I'm Keira-ed out — not a bad place to be.