Carine Roitfeld

After departing Vogue Paris in 2010, Carine Roitfeld is heading back into the magazine business with her very own, self-initialed, biannual publication called CR Fashion Book, launching in September. "The name's not a big surprise, but oh well," said Roitfeld, who described her new project as a "celebration of fashion and creativity." So what should you expect to see in CR Fashion Book? The first issue, priced at $10, will feature work from from a mix of well-known and up-and-coming photographers, writers, models, focusing on lengthier, book-like stories. "I hope people will want to keep it —trendy and timeless at the same time," said Roitfeld. Furthermore, CR Fashion Book will also feature an online component, comprised of teasers and updates for upcoming issues. Take a sneak peek at the mock-up of Carine Roitfeld's new magazine in the slideshow, then tell us what you think in the comments section below.

>> Carine Roitfeld's much-anticipated new magazine finally has a name and a structure, and when it debuts in September it won't be like any fashion glossy on the market.

It's called CR Fashion Book, and Roitfeld told WWD that while the debut issue won't be seen until much later this year — the image at left is from a mock-up created to gauge advertiser interest — it will be unmistakably Carine; her handwritten initials form the book's logo, and the magazine will only print feature-length stories alongside the imagery. Each issue will also follow a general theme. For the obsession-themed mockup, Roitfeld hired Sebastian Faena to shoot models poring over their own reflections in mirrors.

Roitfeld stressed that she didn't start CR Fashion Book to challenge anyone — least of all Vogue Paris, where she worked until late 2010. Instead, she says she wanted to do something entirely new.

"Vogue is a very beautiful magazine, an institution, and I learned so much working there," she explained. "You can't put yourself into competition with a magazine like Vogue; you have to create something new, something different."

Take a look at the mock-ups for Roitfeld's magazine in the slideshow.

>> Last night's amfAR gala to kick off Fall 2012 Fashion Week had it all. There were superstars (Julianne Moore, Sarah Jessica Parker), icons (Carine Roitfeld, Roberto Cavalli), and way too many supermodels to count — Heidi Klum, Cindy Crawford, Molly Sims, Erin Heatherton, and Anja Rubik, just to name a few. Cavalli, who was honored at the event, offered insight into his newfound passion: social media. "I discovered I love to write. It's a new emotion," the designer explained. "I love to watch when people write me back, it's such love." See images from the evening — which raised $1.4 million for AIDS research, prevention, and education — here.

>> From recent releases to much-loved classics, these coffee table tomes promise to make the perfect addition to any fashion fiend's collection. Featuring drop-dead images from legendary photographers like Mario Testino, Patrick Demarchelier, and Richard Avedon; insider info from industry icons Daphne Guinness, Carine Roitfeld, and Valerie Steele; and sublime collections from Christian Dior, Christian Louboutin, and more — these 15 books are some of the chicest to give this holiday season. After all, there's nothing like being well-dressed and well-read.

>> Last night, Stefano Tonchi and Carine Roitfeld unveiled "The Client," a 13-minute documentary focusing on Roitfeld, at the Cultural Services of the French Embassy on Fifth Avenue in New York City. The film was produced after director Loic Prigent followed Roitfeld around the most recent Paris couture week — to the shows, couture fittings with everyone from Azzedine Alaia to Jean Paul Gaultier, and then finally at a W shoot for which she models the couture looks she chose.

Watch the full film — in which Roitfeld jokes that couture models are "fat" compared to her and then calls up Karl Lagerfeld to help her decide which Chanel dress to wear for the shoot — below.