Back in July, when Target and Neiman Marcus announced that Karlie Kloss, Craig McDean, and Quentin Jones were joining forces for the brands' CFDA collaboration campaign, we knew that we would all be in for a real treat. Now that the first glimpse of that campaign is finally out, it's pretty safe to say that we were right. In the just-released behind-the-scenes video, Karlie Kloss frolics on set with Quentin Jones's black-and-white photo cutouts, resulting in a collage of images that promises to look mod and modern — all at the same time."Karlie Kloss is, of course, stunningly beautiful, but I knew that we could get a performance out of her that would really bring this campaign to life," Robin Derrick, executive creative director of Spring Studios, explained. For her part, Kloss seemed quite happy to be involved as well: "You know, it's exciting to be part of such a cool collaboration."
Target and Neiman Marcus have revealed that Karlie Kloss will be the face of the upcoming CFDA Holiday collaboration. According to a spokesperson, the multimedia campaign will be quite "robust" and will span online, print, out of home, TV, and social media, and required Kloss — who was classically trained in ballet — to do a lot of movement. "Her background and familiarity with movement and dance are perfect," the source said.
Kloss isn't the only big name to be involved with the campaign. Quentin Jones — known for his work with Chanel and Victoria Beckham — also worked on the ads, as did photographer Craig McDean, who was responsible for both the still and moving images. Alex White, former fashion director of W, styled the ads, while Orlando Pita was tapped to do hair. "Our goal is to match the unprecedented nature of the collaboration and incredible product being produced to a campaign supporting it," the spokesperson explained. "What's most important is the talent we're putting behind this campaign."
>> W's new fashion and style editor Edward Enninful won't make his full debut for the magazine until September, but his stamp can already be seen on the magazine's July 2011 cover featuring Christina Aguilera, he says: "I was involved with Christina. I worked with our contributing editor Giovanna Battaglia on the look and the photography and also Lynn Hirschberg. And I wanted to show Christina in a new light, show off the icon that she is."
As for his future plans for the magazine: "We'll continue to work with photographers like Craig McDean, Patrick Demarchelier, Mario Sorrenti, Inez and Vinoodh, Mert and Marcus, but we also have a few big names in the pipeline and you'll see it in the coming months, particularly in September ... The September issue will be first big issue for myself, along with Alex Gonzalez, the creative director, and sort of Giovanna Battaglia, whom we offered to be fashion editor and hopefully a few other editors. And we're going to feature the industry's biggest names and well-known photographers. I think you'll be pleased. And what I love about this sort of blend of photographers is that each one has their own unique style. So if it's okay I'd like to keep their names under wrap just to surprise our readers. It's really hard to keep anything secret these days. But I try."
>> W fashion director Alex White recently started a blog, "Alex White Edits," where she posts the Polaroids she snaps at photoshoots, adding handwritten commentary, illustrations, and videos from behind the scenes. The images provide a peek into what doesn't make the final cut for the magazine, insight into the genesis of her shoots and their inspiration, and the like. The latest post is a look at the "One of a Kind" couture shoot she did with Lara Stone and Craig McDean at Pier 59 Studios in New York on Feb. 1 and 2, which appears in W's April 2011 issue. We've got a few exclusive photos White took on set of Stone in the gallery, along with a few from the final cut for comparison.
The Latest Spring 2011 Ads — Joan Smalls and Malgosia Bela for Stella McCartney, Erin Wasson for Elie Saab, Plus More
>> Stella McCartney is known for her quirky, even cartoony campaigns, and this time, she enlisted Mert Alas and Marcus Piggott to shoot Joan Smalls and Malgosia Bela for Spring 2011. The ads show Bela wearing nothing but a collage of blown-up images of McCartney's Spring fruit print or Smalls wearing a swimsuit-shaped collage of pastel-colored suit lapels. “I wanted to play with the purity and realism of the citrus print from summer 2011….exaggerating the scale and playing with the female form in its purest form, as nature intended,” McCartney told WWD. A look at that, plus Erin Wasson's minimalist turn for Elie Saab, Patricia van der Vliet's maximalist turn for Sonia Rykiel, and Raquel Zimmermann and Freja Beha Erichsen for H&M, all in the gallery.
If you pick up Interview mag in March, or happen to be standing on the corner of Lafayette and Great Jones St. in Manhattan, then you'll see this exclusive ad that, according to WWD, Alexander Wang prefers to call an "image piece." Shot by Craig McDean, the ad features model Aymeline Valade looking pretty fierce against an icy blue background. What do you think of Wang's first print ad?
>> A trio of first campaigns have popped up for Spring 2011: Shu Pei Qin's premiere ad as a Maybelline model; Peter Copping's first ever Nina Ricci ad image, featuring Malgosia Bela shot by Inez van Lamsweerde and Vinoodh Matadin at New York's Greenwich Hotel ("She looks contemporary, modern, sensual — all those things I see for the Ricci woman,” Copping explained); and Alexander Wang's first ever print ad, featuring Aymeline Valade shot by Craig McDean. Although Wang doesn't like his four images, styled by his show stylist Karl Templer and creative directed by Fabien Baron, to be called a campaign. “We restrained from using those words, because you set yourself up for doing things in a systematic way — like rolling out ads in the magazines certain times of the year,” said the designer, who instead uses the term “image piece.” All those — and for good measure, the full Spring 2011 Versace campaign, featuring Abbey Lee Kershaw by Mario Testino — in the gallery.
>> When Interview's August 2010 cover of Marion Cotillard surfaced, Fashionista pointed out that the magazine has started to favor a "standard cover composition: a tight shot of a woman’s face in a black, white, and red palette." It became prevalent as far back as Kristen Stewart's October/November 2009 and Penelope Cruz's December 2009/January 2010 covers and continued for three months in a row with Madonna in May 2010, Megan Fox in June/July 2010, and Marion in August 2010.
Now, Blake Lively's September 2010 cover is out and it follows the same basic pattern — close headshot in blue-tinted grayscale highlighted by red on the cheeks and lips. It seems strange that with Fabien Baron's creative power behind the scenes there's such a formula in place. Will the magazine break out of it next issue?
>> Alexander Wang had not one, but two ad campaigns come out today. The first — a follow-up to his premiere T campaign last season featuring Hannah Holman — is a portrait of his friend Zoe Kravitz alongside model Max Motta, which just like last season will be plastered on the streets of New York starting tomorrow.
And the second, something new for Wang: his first-ever main line campaign video, a collaboration with Craig McDean, Wang's show stylist Karl Templer, and Fabien Baron, featuring Abbey Lee Kershaw in a deserted Manhattan hotel. “This is our way to sum up the season in a different light other than the show,” Wang told WWD. “It’s abstracted . . . Rather than saying, ‘Here’s the product,’ this is more about expressing ourselves.”