Craig McDean

Target and Neiman Marcus have revealed that Karlie Kloss will be the face of the upcoming CFDA Holiday collaboration. According to a spokesperson, the multimedia campaign will be quite "robust" and will span online, print, out of home, TV, and social media, and required Kloss — who was classically trained in ballet — to do a lot of movement. "Her background and familiarity with movement and dance are perfect," the source said.

Kloss isn't the only big name to be involved with the campaign. Quentin Jones — known for his work with Chanel and Victoria Beckham — also worked on the ads, as did photographer Craig McDean, who was responsible for both the still and moving images. Alex White, former fashion director of W, styled the ads, while Orlando Pita was tapped to do hair. "Our goal is to match the unprecedented nature of the collaboration and incredible product being produced to a campaign supporting it," the spokesperson explained. "What's most important is the talent we're putting behind this campaign."

>> W's new fashion and style editor Edward Enninful won't make his full debut for the magazine until September, but his stamp can already be seen on the magazine's July 2011 cover featuring Christina Aguilera, he says: "I was involved with Christina. I worked with our contributing editor Giovanna Battaglia on the look and the photography and also Lynn Hirschberg. And I wanted to show Christina in a new light, show off the icon that she is."

As for his future plans for the magazine: "We'll continue to work with photographers like Craig McDean, Patrick Demarchelier, Mario Sorrenti, Inez and Vinoodh, Mert and Marcus, but we also have a few big names in the pipeline and you'll see it in the coming months, particularly in September ... The September issue will be first big issue for myself, along with Alex Gonzalez, the creative director, and sort of Giovanna Battaglia, whom we offered to be fashion editor and hopefully a few other editors. And we're going to feature the industry's biggest names and well-known photographers. I think you'll be pleased. And what I love about this sort of blend of photographers is that each one has their own unique style. So if it's okay I'd like to keep their names under wrap just to surprise our readers. It's really hard to keep anything secret these days. But I try."

>> When Interview's August 2010 cover of Marion Cotillard surfaced, Fashionista pointed out that the magazine has started to favor a "standard cover composition: a tight shot of a woman’s face in a black, white, and red palette." It became prevalent as far back as Kristen Stewart's October/November 2009 and Penelope Cruz's December 2009/January 2010 covers and continued for three months in a row with Madonna in May 2010, Megan Fox in June/July 2010, and Marion in August 2010.

Now, Blake Lively's September 2010 cover is out and it follows the same basic pattern — close headshot in blue-tinted grayscale highlighted by red on the cheeks and lips. It seems strange that with Fabien Baron's creative power behind the scenes there's such a formula in place. Will the magazine break out of it next issue?

>> Alexander Wang had not one, but two ad campaigns come out today. The first — a follow-up to his premiere T campaign last season featuring Hannah Holman — is a portrait of his friend Zoe Kravitz alongside model Max Motta, which just like last season will be plastered on the streets of New York starting tomorrow.

And the second, something new for Wang: his first-ever main line campaign video, a collaboration with Craig McDean, Wang's show stylist Karl Templer, and Fabien Baron, featuring Abbey Lee Kershaw in a deserted Manhattan hotel. “This is our way to sum up the season in a different light other than the show,” Wang told WWD. “It’s abstracted . . . Rather than saying, ‘Here’s the product,’ this is more about expressing ourselves.”

The video! »