Cut25

Shopping

Yigal Azrouel's Newly Launched Online Store Is a Cut Above the Rest

For those Yigal Azrouel fans who have been hoping to purchase his stunning pieces online, the wait is over.

For those Yigal Azrouel fans who have been hoping to purchase his stunning pieces online, the wait is over. He's just launched an online store on his website, giving us all the opportunity to snap up not only the ultra-chic ready-to-wear collections and accessories, but also the full line of pieces from the hip contemporary concept brand Cut25. The digital storefront is totally sophisticated and features the option to shop by collection, look, and texture. In addition to the e-commerce initiative, the designer has also launched an official blog, "Inside the Studio," which gives an in-depth look at the inner workings of the NYC design house. Head to the site now to learn more about the designer and shop the cool collections.

sneak peek

15 Fresh Cuts From Yigal Azrouël Cut25 Collection, Resort '11

Now that you've checked out Yigal Azrouël's mystic femme Cut25 Fall line, fast forward to Resort '11.
Pictures of Yigal Azrouel Cut25 2011 Resort Collection

Now that you've checked out Yigal Azrouël's mystic femme Cut25 Fall line, fast forward to Resort '11. It's a modern mashup of fluid watercolor prints, sequined separates, and body-con elements smartly paired with sleek, yet understated skirts and cropped pants. Like Yigal, we believe every girl needs a pair of awesome sequined pants. Oh, and did you know most pieces retail for under $500? Not bad. Check out our top 15 picks.

sneak peek

Sneak Peek! Yigal Azrouël's Contemporary Cut25

I didn't think we'd see it so soon .
Yigal Azrouel's Contemporary Cut25

I didn't think we'd see it so soon . . . but I'm far from complaining! Yigal Azrouël's contemporary line Cut25 just released its Fall/Winter look book, and it's oozing urban femme mysticism. Progressive, fresh fabrications, body-con beauty; these 32 launch pieces include leather bombers and sequin leggings, and everything is under $500. Each Cut25 item will have a "Made in New York" label including special care instructions hand-sewn in each garment. How's that for being a cut above?

Fashion Flash

Yigal Azrouël's Cut25

Yigal Azrouël is another designer reaching for mass appeal — rejoice!

Yigal Azrouël is another designer reaching for mass appeal — rejoice! I have long coveted Yigal's urban femme clothes but have never been able to afford them.

Never say never. The designer is launching Cut25, a contemporary capsule collection. The Fall offerings will be available exclusively at Saks Fifth Avenue, Bergdorf Goodman, and Intermix in July, followed by a full launch — and expanded distribution — for Resort. The designer promises, "This is, for me, more young and hip — a downtown kind of girl. She's edgier, more fun and young."

Cut25 is way more wallet-friendly than his main collection — wholesale prices are $53 to $365 versus $145 to $900. We can expect a lineup of black, cool neutrals, and crisp white. Draping and cutouts, along with zipper details and body-con dresses, sound quintessential Yigal. Blazers with leather trims and patches, as well as allover sequined pants, pique interest. And convertible garments, like an oversize sweater that can be worn two ways, boast bestseller.

For those of us wondering where the sharp name came from: "I always use the word 'cut,'" Azrouël explained. "I loved the simplicity of it. And 25 is my lucky number."