Erdem Fall 2012

fashion week

Erdem Fall 2012

Erdem has had a huge year — multiple celebrities have been spotted in the signature florals and feminine dresses, including Kate Middleton — and the line embodies the ladylike aesthetic that's dominated fashion of late.
Erdem Fall 2012

Erdem has had a huge year — multiple celebrities have been spotted in the signature florals and feminine dresses, including Kate Middleton — and the line embodies the ladylike aesthetic that's dominated fashion of late. For Fall 2012, the collection continues with floral prints, but this time they feel a bit more graphic, and there are some more structured silhouettes that give the collection a slightly '60s vibe. More pictures to come, along with a full review, but for now, check out the florals and lace Erdem will be giving us for Fall.

fashion week

Erdem Fall 2012

>> This season, Erdem Moralioglu sends his pretty-pretty aesthetic to the dark side.
Erdem Runway Fall 2012

>> This season, Erdem Moralioglu sends his pretty-pretty aesthetic to the dark side. But don't worry, all the Erdem signatures — delicate lace, demure hemlines, dreamy florals — are still in place. It's just that for Fall 2012, they've been mixed with a little edge: latex-coated tweeds, Pollock-style splatter prints, and angular leather. "I wanted it to feel very strong," Moralioglu explains. "This season is very much about the woman, whereas last season it was much more about the girl."