For its Fall 2011 campaign, Prada tempered its colorful collection featuring bright hues and funky mermaid-scaled dresses with models, like Frida Gustavsson and lesser-known Ondria Hardin, posing in louche and laid-back positions. The idea, shot by Steven Meisel, was meant to, "exemplify an anything goes attitude to fashion maximalism," as portrayed by the harlequin flooring and fancy velvet sofas, juxtaposed with a casual attitude. Decadent, yes, but are you sold on Prada's easy take on elegance?
A first peek at Angelina Jolie's turn for Louis Vuitton's Core Values campaign was revealed today, featuring the actress in her own clothes, toting her own 6-year-old Vuitton Alto bag, and posing in familiar territory. The ad was shot by Annie Leibovitz in Cambodia's Siem Reap province, where Jolie shot Lara Croft: Tomb Raider in 2000 and first began her humanitarian activism. Jolie's ad is just one part of the design house's Core Values campaign, which will also feature Sean Connery and Bono, and run for the next 18 months. It's an understated portrait of the actress that goes way beyond the red carpet to highlight her humanitarian involvement. Do you think it's effective?
Louis Vuitton is kicking off its Fall campaign, complete with lapdogs, classic cars, and Zuzanna Bijoch, Daphne Groeneveld and Anais Pouliot playing super-chic ladies with a serious fashion fetish. Shot by Steven Meisel the feel is ultra-sophisticated, showcasing the label's luxe accessories, ladylike collection, and moody Autumn palette. It's polished and poised, and just a bit playful — what's your take on the first glimpse of the Fall '11 campaign?
Print ads are great, but there's something about videos that take campaigns to the next level of fashion greatness. And that's exactly what Stefano Pilati did, along with Inez van Lamsweerde and Vinoodh Matadin, for Yves Saint Laurent's Spring collection. Like the hard copy, the scene took place in the gardens of a 1930s villa in Marrakech's Palmeraie resort, reminding us of Yves Saint Laurent's love for Morocco. Inez and Vinoodh beautifully captured video shows Arizona fading in and out of palm trees all while wearing exquisitely cut gowns and jumpsuits from the collection. A fine four minutes you don't want to miss — check out the video now!
Gisele Bundchen is a powerhouse to be reckoned with: she's already locked in as Emmanuelle Alt's first issue cover girl, graced the Spring '11 campaign for Balenciaga, posed sexy in V Magazine, and is also Muse's cover girl. And the new mom shows no signs of slowing down postbaby with her latest endeavor for H&M's Spring '11 campaign. Gisele looks effortlessly styled in florals and high-waist denim for the brand's aptly named, '70s-inspired Spring Awakening campaign. We love it, do you? Click through to see the supermodel pose pretty for the new ads, then tell us what you think.
Wanna get away? Mario Sorrenti shot the Hugo Boss Spring ad campaign, which features two gorgeous blondes – Raquel Zimmermann and Heidi Mount – in a boat, sunbathing, above a turquoise sea, and hanging with really handsome men. Click through the highlights from the campaign, but be forewarned: you might be inspired to drop everything and hightail it to Italy!
There's a big neutral story happening for Spring, and if its most recent ad campaign is any indication, H&M will have you covered when it comes to neutralizing on a budget. It has brought on the dark-featured, totally sexy photographer-cum-model Elisa Sednaoui to bring a little sultriness to the mostly monochromatic campaign, shot by Asa Tallgard, that includes tailored separates for day and night. At the top of our Spring shopping list: that swingy trench with the mini-ruffle detail.
Chloé's ads never cease to inspire. For Fall it was that insanely chic camel, and for Spring it's all about neutral tones and an uber feminine feel. This ensemble Malgosia Bela is modeling — a sleek turtleneck, soft brown pleated skirt ($2,295), maroon satchel ($58) — is all about the fusion of colors. Maroon makes a strong stance against the neutrals, while the neutrals lend sweet softness to the maroon. It's a symbiotic relationship that's bound to last! Click on the items to buy.
Julianne Moore is the face of Talbots, a brand that until now, we always associated as a favorite of great-aunt Mabel. Yet here is the new ad campaign, shot by Mert and Marcus, featuring Julianne Moore looking fresh, pretty, and, dare we say, totally chic in Talbots's Spring collection. The campaign inspired us to take a closer look at Talbots, and flipping through the Spring lookbook we are thrilled with our finds: a full denim skirt, bohemian jewelry, a snake-print shoe with a lucite heel among them. Take a look at the rest of Julianne's beautiful campaign, along with our Spring finds. Now we have to wonder what other fashion secrets great-aunt Mabel has been hiding from us.
Icy blue backgrounds, transparent clothing, ethereal model with arms outstretched . . . did Alexander Wang and Elie Saab meet for coffee before shooting their respective ad campaigns? These ads share similar elements, yet they manage to project very different attitudes to represent their polar opposite brands. Wang's Aymeline Valade projects fierceness while Erin Wasson (who is friends with Wang) exudes femininity for Saab. What do you think is the most important factor in their difference?