Fab Site

Project Runway alum Christian Siriano, along with partners Divya Gugnani and Mariah Chase, has launched a new ecommerce site — and it's changing the way we shop. The site, Send the Trend, offers on-trend accessories, all for $29.95, with free shipping. But, there's more — Christian and the site's directors hand-pick the merchandise themselves, then, using a "style-survey," help you customize and define your personal style to filter out what best fits your fashion sense. Whether you're a bohemian, glam girl, crave the classics, or like it a little edgier, your survey results will help to tailor your shopping experience. Amazing.

From Marc Jacobs to Maison Martin Margiela to a super cool local San Francisco boutique called Shotwell, there are three new ecommerce sites for your different shopping needs. First up, Marc has launched a brand-new, interactive store that feels like you just walked into a Marc Jacobs boutique. "It's going back to the roots of the Marc Jacobs brand, which is to be fun, entertaining, engaging and cool," said James Gardner, founder of Createthe Group. It doesn't carry every single item that's in store, but it has selections from Marc Jacobs, Marc by Marc Jacobs, Little Marc Jacobs, and some adorable special items.

For the avant-garde gal, Maison Martin Margiela is finally opening up an eboutique starting Oct. 1. The site will be an X-ray version of the original website and will carry his Fall collections and a limited-edition interpretation of the "5 zips" leather biker jacket.

To find out about one more cool ecommerce site, read more

We like a little fade on our blue denim, but not our blacks. When black jeans start to fade, they start to lose their appeal, too. So, to prevent buyer's remorse on a pair of amazing designer denim, Heal My Jeans offers relief in the way of an expert dye job. Just send your faded blacks in, and for $45 a pair, they'll be newly dyed, and brought back to life. And if you happen to be on the road touring with your band, they'll ship back the concert-worthy jeans to meet you at your next gig, no joke. Restoration denim.

Have you visited Nordstrom.com lately? If so, you'll notice a brand-new fabulous revamp. Even though it's been 10 years since the site has had a face lift, these changes aren't only skin deep. There's a whole social networking tab deemed "Conversation" with categories like The Fashion Forum, Eye For Style — which features the Ruben Toledo and Coco Rocha collaboration — and a blog called The Thread. But loyal Nordstrom shoppers, fret not: the ecommerce aspect is still there, and sleeker than ever — proof is in the crystal-clear images!

Owning pieces from Mary-Kate and Ashley Olsen's line, The Row, just got a lot easier thanks to its new shoppable site, debuting today at 12 PST. "We focused on The Row’s e-commerce experience to be engaging, effortless, and as user friendly as possible," says Ashley, "It's a natural extension and next step to building The Row's lifestyle brand." In celebration, they're gifting everyone 15 percent off entire purchases with code SHOPTHEROW. Also, signing up for email updates on therow.com will automatically enter you to win a pair of lusty leather motorcycle pants. So check it out, stat.

It already has an online presence in the UK, France, Finland, and Italy, among other countries, and now Prada has built a new web home in the United States. You know what that means? More opportunities to devour Prada's delectable bags, including printed nylon totes, the Spazzolato, Saffiano, Vernice, and more. They don't come cheap, but they sure do come chic. See them up close now. Next E-Store launch is Japan . . .

There's Gilt Groupe, there's Rue La La, and HauteLook — they occasionally sell jewelry, but mostly ready-to-wear. Now there's a sample sale site solely dedicated to bling. Hooray!
eight1six provides access to an edited selection of jewelry, all sold at affordable prices. Sales, which are bi-weekly and open for 48 hours, feature 30 new pieces each time. The very first sale opened this week with some of the below eye candy, ranging from $22 to $36. Sign up and start blinging.

Sonsi: strong and healthy; a woman having pleasing curves; curvaceous. Are you that woman? Then let me introduce you to a new retail store that also offers editorial content for plus-size women. One part is all about shopping — clothing, handbags, shoes, and lingerie from over 80 brands. Then there's SonsiLiving, a safe haven that offers online groups, live chats, blogs, and articles covering fashion, beauty, health, relationships, and more. Start your Sonsi session by hearing Susan Moses talk about shoes, shoes, shoes.

It's with great pleasure that I announce the following news: Madewell has gone ecommerce! Now we can finally shop all its affordable and casual-chic goodies right from our beds, bathrooms, couches, you name it. The Spring '10 and Summer collections are ready to score, but we'll have to wait a couple months for Alexa Chung's Fall pieces to hit the virtual racks. Alexa once told me she doesn't shop online, but maybe she'll change her mind after today.

When I need some shopping inspiration, I check out LesNouvelles.com. See, this site goes beyond the per-usual online shopping experience and gives customers a full-on fashion experience with its cool trends section and handy style notes. Stocking the best designs from the likes of Jenni Kayne, Surface to Air, Rag & Bone, and Karen Walker doesn't hurt either. Oh, the rad sale section is also brimming with stylish Summer options — shop, shop!