Fall 2011 Ad Campaigns

>> The first of Carine Roitfeld's Fall 2011 campaign images — starring herself and her children — were released earlier this week, and now a couple more have appeared, showing Natasha Poly and '60s supermodel and Avedon muse China Machado. Still forthcoming are Mario Sorrenti-lensed images of Victoire de Castellane, Dasha Zhukova, Noami Campbell, Marie Amelie Sauve, and more.

Barneys plans to release a new "Carine's World" campaign image each day online at The Window until Sept. 2, when the images are unveiled in the store's windows. Also promised in the lead-up: the premiere of the campaign video.

>> For its second-ever print campaign, Shopbop cast Elisa Sednaoui to be captured by Jason Nocito in a Connecticut home. The series of several images feature Sednaoui in a selection of the e-tailer's soon-to-be-available Fall highlights.

“Elisa Sednaoui’s confident style and authentic sense of fashion successfully captures the modern spirit of this campaign,” said Darcy Penick, divisional merchandise manager for Shopbop, of the choice. The ads are expected to run in the September and October issues of magazines like Vogue, In Style, Elle, and Lucky.

>> In March, it was reported that Carine Roitfeld would serve as muse, stylist, and guest editor for the Barneys New York Fall 2011 ad campaign — and now images have surfaced showing that Roitfeld will star in them as well. Entitled "Carine's World", the Mario Sorrenti-shot campaign features the former French Vogue editor looking très chic in a black Rick Owens leather-skirt-and-sweater ensemble. But Carine's not the only Roitfeld to be featured in the new campaign; daughter Julia Restoin-Roitfeld poses in a sheer Givenchy number, while son Vladimir Restoin-Roitfeld makes an appearance in his own clothing. Other famous faces to appear in the collaboration — out this September — reportedly include Natasha Poly, Victoire de Castellane, Dasha Zhukova, Noami Campbell, and Marie Amelie Suave.

>> The first Theory collection that Olivier Theyskens had a hand in designing is just rolling into stores, and both parties involved — Theory founder Andrew Rosen and Theyskens — continue to seem pleased with the partnership. Rosen told the New York Times in an article published over the weekend that he didn't want to put constraints on Theyskens's design process, but that he did want him to know how the clothes were selling: “We want Olivier to understand that a lot of what he’s doing is working but some things aren’t." And Theyskens seems to be enjoying that type of information — apparently, his debut Theyskens' Theory was bought nearly in its entirety. “It’s the first time ever,” he said, noting that when he designed ready-to-wear at Rochas or Nina Ricci, stores usually bought his extravagant dresses rather than the everyday basics.

See Malgosia Bela in the new Fall 2011 Theory campaign, plus a few of our favorite Fall 2011 Theory pieces that are now available, in the slideshow.

Hot off the heels of announcing its US ecommerce site yesterday, Zara just released its Fall campaign featuring Stella Tennant. Stella, who was also featured in its Spring ad, is photographed wearing dark palettes from Zara's collection: loose-cut trousers, marl-knit sweaters, and a good variety of colored and printed pants. Take a look at the slideshow to see the complete ad campaign and start taking note of your must-have pieces to shop in stores — or online come September!

Sarah Burton took the dramatic route for Alexander McQueen's latest set of Fall ads, featuring Raquel Zimmermann. Shot by David Sims, the apocalyptic setting depicts a glowing Raquel wearing Burton's intricately designed pieces for the fashion house. The contrast between the dark (desolate valleys and burnt ashes) and light (Burton's highly artistic designs) surely catches our attention — do you agree? Check out the rest of the campaign in the slideshow then tell us your thoughts.

>> Just as it has been announced that the Costume Institute's "Alexander McQueen: Savage Beauty" set an attendance record over the weekend, the house's Fall 2011 ad campaign — featuring Raquel Zimmermann in her own kind of savage beauty, captured by David Sims — has dropped.

As of Sunday night, more than 582,000 people have seen the "Savage Beauty" show, surpassing the previous record — for a fashion exhibition at the Metropolitan Museum of Art — of 576,000, set by “Superheroes: Fashion and Fantasy” in 2008. The McQueen exhibit closes in a week on Aug. 7, and is expected by that time to rank among the Met's 20 most popular exhibitions, since the museum began tracking attendance 50 years ago.

>> A deal that has been rumored since March 2010 could go through as soon as this Friday, Cathy Horyn reports, although she notes that the talks are not yet complete.

European private equity firm Permira — which took a 45 percent stake in Proenza Schouler four years ago and is also the principle owner of Valentino — is expected to sell its shares to a group of New York investors led by Andrew Rosen (founder of Theory, overseer of Helmut Lang, and investor in both Rag & Bone and Alice + Olivia) and John Howard, an early and successful investor in Seven for All Mankind and Aeropostale.

Horyn speculates that after the deal is complete, Proenza Schouler may explore more product categories like denim or bolster its accessories offering with more leather goods, shoes, and eyewear.

As for Proenza launches already in the works, the label just released its Fall 2011 ad campaign (left), shot in New York's Milk Studios by Willy Vanderperre, styled by Marie Chaix, and starring Zuzanna Bijoch.