Frida Giannini

"When I was a child, I saw myself becoming a mother with a beautiful family," says Gucci creative director Frida Giannini in the trailer for James Franco's new documentary, The Director. "I never imagined a life like this."

Perhaps another thing she never imagined was a camera crew following her around to create as intimate a documentary as this one, which Franco debuted late last week at the Tribeca Film Festival. Over the course of 18 months, cameras followed Giannini from collection fittings to model castings to create a vivid portrait of her work and her place in Gucci's rich history. And in the trailer, she admits that her public life has taken some getting used to to.

"At the beginning, of course, I felt this pressure because I prefer to work behind the scenes," she says. "I prefer to work with my team in my office with the fabrics and the colors."

A look at Giannini — in the office and in her world — in the video below.

• Kate Moss raised over $300,000 for Comic Relief after reading an excerpt from Fifty Shades of Grey on the radio. [Telegraph]
  

• "I tried to approach the bottle design as I would when I dress a beautiful woman," Alexis Mabille said of the bottle he specially created for Cointreau. [Elle]
  

• Gucci has tapped Italian businessman Lapo Elkann to design a collection of made-to-measure clothing with creative director Frida Giannini. [Vogue UK]
  

• Beyoncé is rumored to have asked Julien Macdonald to design the costumes for her upcoming Mrs. Carter tour. [Grazia UK]
  

• Steven Alan has opened its first home boutique in New York City. [T Magazine]
  

• Meanwhile, Thom Browne will debut his first flagship store outside of the US in Tokyo on Saturday. [WWD]
  

• GQ has announced the best new menswear designers in America, who will design capsule collections for Gap this October. [GQ]
  

• Leslie Fremar tops the list of Hollywood's 25 most powerful celebrity stylists, with Petra Flannery and Rachel Zoe following closely in spots two and three, respectively. [The Hollywood Reporter]
  

• John Malkovich has launched an exclusive collection of Summer clothing and accessories from his label Technobohemian. [Yoox]
  

• Karl Lagerfeld never lets his professional guard down — even when he sleeps. [Harper's Bazaar]
  

Talk about perfect timing. Less than three weeks after taking her bow at Gucci's Fall 2013 show, Frida Giannini has given birth to a girl.

Giannini and her partner, Gucci CEO Patrizio di Marco, delivered their new daughter on March 2 and named her Greta. A spokesman from the brand told Vogue UK, "Both mother and baby are doing well."

Giannini and di Marco announced they were expecting a child last November, but the excitement of the new addition hasn't slowed down the designer's schedule. She's expected to go on maternity leave until it's time to work on her upcoming menswear collection, which will be presented in June.

Photo via Gucci's Facebook page.

• Brazilian shoe brand Melissa has unveiled sketches of its collaboration with Karl Lagerfeld. [Telegraph]
  

• An H&M employee reportedly leaked that the fast-fashion retailer will make its much-anticipated online launch this June. An H&M spokesperson, however, said no such date has been determined. [Racked]
  

• In other ecommerce news, Carven has launched an online boutique to accompany the opening of its flagship on Paris's Left Bank. [WWD]
  

• BCBG Max Azria Group Inc. has tapped the financial services company Blackstone to advise the brand's potential $1 billion sale. [Business of Fashion]
  
  More of today's fashion news you want to read, right here.

Gucci creative director Frida Giannini announced on Wednesday that she's expecting a child with the brand's CEO, Patrizio di Marco.

This will be the first child for the couple, who have been together since shortly after di Marco was named Gucci's CEO in 2009. Giannini will take a bow at both her upcoming men's show in January and her Spring 2013 women's show in February. Afterward she'll take maternity leave until her next men's show in June.

Though the two have generally been discreet about their relationship, di Marco said last year that their love is "very serious. When in life you choose someone to be with . . . someone you are looking to spend your life with — well, this is a match of minds and souls."