>> In H&M's Summer 2012 collection — modeled by Frida Gustavsson — '50s sporty gets a hint of modern pinup appeal. There's even a nice dose of colorblock and a pretty pink peplum thrown in for good measure. But our favorite pieces? The high-shine track jackets that just scream Greased Lightning-cool. Click through to see the entire lookbook, photographed by Andreas Sjödin, here.
>> For its second season, H&M's Conscious Collection goes ladylike and bold with eco-minded separates in decidedly nongranola styles. The 24-piece capsule features a grown-up selection of fitted dresses, midi skirts, pleated trousers, and embellished sweaters in moody floral prints and sustainable materials like organic cotton or recycled wool. Priced from $15 to $99, not only is the collection ultra-affordable, but it's also super on point for Fall 2011: jackets are sharp cut, blouses are Victorian tinged, and skirts are slim and made from lace. The collection is available in select H&M stores now, but preview the entire selection here — plus see photos from the campaign featuring Frida Gustavsson and Caroline Brasch Nielsen.
>> We've seen H&M's Fall 2011 lookbook in motion; now, the retailer is already thinking ahead to Winter. From the just-released Winter 2011 lookbook images, it appears that color — lots of it — and '60s-inspired bubble silhouettes are on the H&M designers' minds. Frida Gustavsson, shot by Andreas Sjodin, does modeling honors for the occasion.
If you need further proof that '60s chic will be in high gear for Fall, look to H&M's latest Winter campaign. The new ad, featuring Frida Gustavsson in a slicked back high ponytail, shows simple structured silhouettes in the way of sheath dresses, knits, tops, and trousers dipped in purple, blue, and dark citron hues. Here are the top three cold weather dressing tips we've gleaned from the ad:
Now flip through the rest of the campaign images and start taking notes.
>> In contrast to last season's Prada campaign video — which saw models like Arizona Muse and Mariacarla Boscono bopping around to upbeat music — this season's campaign film is much moodier. Lots of accessories closeups are contrasted with a breathy voiceover, and there's no dancing here: instead, Kelly Mittendorf languishes on a blue sofa or Frida Gustavsson freezes in pose on a purple bench; fellow Fall 2011 Prada faces Julia Zimmer, Ondria Hardin, and Antonia Wesseloh also make appearances.
You can always count on Juicy Couture for fresh city girl inspiration, and its Fall lookbook — starring Frida Gustavsson and Shannan Click —provides just that. For those cold Autumn nights, seek stylish solace in the brand's array of cropped pom-knit sweaters, furry coats, and polka-dot cardigans. Underneath, we suggest you layer up in Juicy's moody print dresses, bow-adorned sailor tops, and covetable side-slit trousers. Jonesing for more cool-weather fodder? Check out the slideshow for the complete lookbook.
For its Fall 2011 campaign, Prada tempered its colorful collection featuring bright hues and funky mermaid-scaled dresses with models, like Frida Gustavsson and lesser-known Ondria Hardin, posing in louche and laid-back positions. The idea, shot by Steven Meisel, was meant to, "exemplify an anything goes attitude to fashion maximalism," as portrayed by the harlequin flooring and fancy velvet sofas, juxtaposed with a casual attitude. Decadent, yes, but are you sold on Prada's easy take on elegance?
>> No familiar faces populate Prada's Fall 2011 campaign, save one: Frida Gustavsson. In fact, most of the rest of the Steven Meisel-shot cast hasn't even set foot on a runway — as is the case for North Carolina-bred Ondria Hardin and Arizona native Kelly Mittendorf, the two other campaign faces who have been revealed so far. [Models.com, TFS]
H&M's new Spring looks have landed in the latest issue of the label's magazine. We're talking classic femininity with a tomboy twist — that means miniskirts and heels with a bow tie, playful proportions, major jewels, and everything just a little undone. If this is the way we're styling it, Spring can't come soon enough.
>> Last week, Alexander McQueen was touting the merits of a video lookbook for its newly relaunched McQ collection, and it seems as though H&M, too, is feeling the video lookbook for Spring 2011. The Swedish retailer just released a peek at its colorful, color-blocked offering in motion, with Swedish model Frida Gustavsson wrapping up the finale looks.