>> Gareth Pugh never fails to surprise with his runway shows, and for Fall 2009, he pulled the rug out from under editors by showing them an eight-minute video when they came expecting a runway show. He's not the first — in recent seasons, Stefano Pilati, Viktor & Rolf, and the good people at Halston have all dabbled in the format — but using a video in place of a runway is polarizing, since it makes it harder to get a good look at the clothes. Natasa Vojnovic marches, writhes, and dances to demonic music in the mostly black-and-white film — which features one striking scene with her birthing herself from a bronze pod jacket. When interviewed on his choice, Gareth explained that he finds sending a girl walking up and down the catwalk "a little half-assed, for lack of a better word. It's a well-trodden formula and I think it's time for a change." And how appropriate that the first clear picture of the collection comes courtesy of Natasa, who walked away from the show in a Fall 2009 Pugh cape.
>> INSIDER WIRE — Just as Dolce & Gabbana 
>> Gareth Pugh and the good people at LVMH 
>> INSIDER WIRE —Earlier this week, deputy managing director at 
>> Leave it to Fashion Week to turn up a juicy rumor or two. Currently being served up? The future of 
>> INSIDER WIRE —Is Gareth Pugh going wearable fashion on us? Recently, the New York Times Magazine hinted he might be up for it, quoting his friend Nicola Formichetti in support: "There are people all over the world who are dying to be able to wear Gareth's pieces, and I'm sure in time, he will adapt to that and start making more wearable looks." Pugh himself told V he's "bored of inaccessible" and talks of "making [his ideas] into something tangible that people can actually understand." But he's never going to lose his showpieces entirely: "I don’t ever want to show just a dress." [
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