Ginta Lapina

Diet Coke has finally released all the ads, commercials, and can designs from its partnership with Marc Jacobs, which launched in the European market today.

In addition to the shirtless commercial and teaser ads that were released in February, the company today released Stéphane Sednaoui-lensed print ads that cast Jacobs as a strong man (wearing a black shirt and a kilt, naturally) hoisting or opening giant versions of his own cans and bottles while model Ginta Lapina sits on top of them.

Meanwhile, the commercial features the same three young women who starred in the first video, which featured a shirtless Jacobs in a mall photo booth. This time around, the girls get in the booth with Jacobs, where they change into clothes from the '80s, '90s, and 2000s — the same three decades that inspired each of the can and bottle designs.

A look at both commercials, all the ad images, as well as the cans and bottles, here in the gallery.

>> Take a surreal journey through '50s and '60s nostalgia with Prada's just-released Spring 2012 fantasy lookbook.

Photographer Phil Meech's backstage photos from the Spring 2012 runway show — starring models Lindsey Wixson, Anais Pouliot, Ruby Aldridge, Kasia Struss, Ginta Lapina, Abbey Lee Kershaw, Fei Fei Sun, and Daphne Groeneveld — provide the perfect foil to Jeroen Koolhaas's and Lok Jansen's handmade collages and cheeky vintage photographs.

It's all right here in the slideshow.

>> We caught you up on all the newly-broken Spring 2011 ad campaigns this morning, but two more first looks have appeared since: Valentino and Marc by Marc Jacobs. David Sims captured Julia Saner, Freja Beha Erichsen, and Caroline Brasch Nielsen (although images of the latter two have not yet surfaced) in black and white at Valentino’s Place Vendome headquarters; and Juergen Teller did the honors as usual for Marc by Marc Jacobs, pairing Ginta Lapina with androgynous male model Andrej Pejic (Pejic appears with another blonde — Karolina Kurkova — in the yet-to-be-seen Spring 2011 Jean Paul Gaultier campaign).

>> Rachel Zoe often collaborates with Harper's Bazaar — a Demi Moore shoot she worked on for the magazine was recently featured on The Rachel Zoe Project, and Zoe herself has a spread in the magazine's September 2010 issue.

Love's Fall issue, however, features a different, less celebrity-driven body of work from Zoe — who worked with the magazine for the first time. The black and white editorial spread, shot by Doug Inglish, depicts Ginta Lapina wearing a selection of boudoir-inspired clothes in a dark and sultry atmosphere. Ginta, who is a Fall 2010 face of Miu Miu, told Love that during that campaign's shoot, Madonna walked in to meet up with Mert Alas and Marcus Piggott for dinner, and ended up directing a video on set: "We were supposed to shoot a video, so Madonna said she wanted to direct it. They said she could do it but they weren't going to pay her and she started laughing. She put on her iPod and taught us moves and we shot the video for two hours."

Frida Gustavsson, Ginta Lapina, Lindsey Wixson, Ai Tominaga, Jacquelyn Jablonski — do these names ring a bell yet? If not, they will after today. These ladies are just a few of the latest It models to know. Why? Because turn any fashion magazine page and you will most likely see them staring back at you. From major ad campaigns to high-fashion catwalks to amazing editorials, these ladies are claiming their place next to the veterans. Enter to see them do their thing.